In the bustling world of public relations, standing out is key. For Keith Newman, founder of Highlights PR, setting sail on a different course has been his secret to success. Nestled within the tranquil waters of Royal Quays Marina in North Shields sits his unconventional office, a 24-foot-long motorboat.
Keith’s floating sanctuary has become synonymous with innovation, hospitality, and creativity. “When people step aboard, they’re not just entering an office; they’re embarking on a PR journey,” Keith remarks with a smile.
Highlights PR celebrates its 15th year, and for the past decade, Keith has utilised his floating office as a strategic asset. Beyond its picturesque setting, the boat offers a myriad of advantages. “It’s a breath of fresh air, both literally and figuratively,” Keith said. “The gentle lapping of the river Tyne creates a serene backdrop conducive to good writing and ideas generation.”
But it’s not just about the ambiance; Keith leverages his floating office as a unique PR tool. “Bringing clients on board isn’t just a meetingit’s an experience,” he explains. “Many of my clients come down to the marina and are amazed at how calming being on a boat can be. It’s a great place to talk and think and many of my biggest stories have started life there.”
Keith also enjoys taking clients out along the river where he showcases historical landmarks and the river’s industrial heritage, offering clients a glimpse into the region’s rich tapestry. “It’s about forging connections beyond the boardroom, fostering a deeper understanding of our surroundings,” he adds.
Crafted by boatbuilders Viking Mouldings in a factory nestled in Herefordshire, the boat symbolises craftsmanship and attention to detail. It is fitted out with the latest safety features including lifejackets, throwing lines and firefighting equipment as well as modern GPS navigation aids and radios.
Over the years, Keith has welcomed more than 300 visitors aboard, each immortalised in a photo in a series of coffee table booksa cherished memento of their time spent on the water. “It’s about creating lasting memories,” Keith says, flipping through the pages adorned with smiling faces. “Many of the faces have become not only clients but friends too and it’s great to welcome everyone onboard.”
Highlights PR caters to a diverse clientele, ranging from large utilities to small entrepreneurs, charities, entertainers, and music festivals. Some of his clients have been with him for much of the length of his time in business including The People’s Kitchen, Northern Gas Networks, Sunday for Sammy, Blyth Live Music Festival and Healthwatch Newcastle.
“Every client is unique, and so are their stories,” Keith said. “It’s about amplifying their voices and leaving a lasting impact. I want to help everyone tell their story even if they think they don’t have one. People love hearing about other people and my aim is to help them to be heard.
“In an industry defined by change, staying anchored to my values is what sets Highlights PR apart,” he said.” I enjoy being at the helm of the business and the boat is a key part of my life and long may it continue.”
Contact Keith@highlightspr.co.uk
07814 397951
www.highlightspr.co.uk