Since its launch in 2010, North East-based B2B marketing agency Horizon Works has been active in the UK's industry networks and clusters. But throughout the Coronavirus pandemic, it strengthened its relationships with sector organisations and networks, both regionally and nationally.
Last year saw the company, which specialises in supporting innovators in complex industries, become even more deeply embedded into the manufacturing, engineering, energy and tech sectors. And driven by the evolving needs of industry, Horizon Works launched new services and initiatives.
There’s more to come in 2022.
Here, Samantha Vassallo, managing director of Horizon Works, looks back on a busy 2021… and gives us a preview of the year ahead.
Horizon Works’ highlights of 2021 Delivering the Supply Chain North East (SCNE) Back to Business Basics Marketing for Automotive Programme
Working with the North East Automotive Alliance (NEAA), we brought our marketing expertise to this SCNE initiative, which is designed to help companies promote, sell and distribute a product or service in the automotive sector.
Horizon Works helped more than 25 innovative companies to shape and improve their marketing activities. Sustainable safety solutions specialist, Ekobox, electronics manufacturer Arian EMS and 3D printing specialist MakeitQuick were just some of the businesses that benefited from the programme’s support. Commenting on the programme, David Hunter, owner and manager of Ekobox, said: “The body of work Horizon Works have produced has been much more than we ever expected. It has allowed us to position the business in a new direction.”
Becoming an EMN affiliate partner… and launching the Marketing Lunch and Learn Programme
The Engineering and Manufacturing Network (EMN) is dedicated to supporting the growth of the North East’s engineering and manufacturing industries. And Horizon Works has been closely involved with EMN for a number of years. We were a Silver Sponsor of the organisation’s EMCON event in Newton Aycliffe in 2021 and 2019, and also delivered a number of webinars for EMN during lockdown. Last year, however, we further cemented this relationship. In November, we became an affiliate partner of EMN. This enables us to offer a wider range of marketing support to EMN members, including drop-in marketing surgeries and member offers. And in December, at Gestamp’s world class training facility in Newton Aycliffe, we launched a new programme of monthly Marketing Lunch and Learn events with EMN. The event was a great success, attracting business from across the manufacturing and engineering sectors.
Joining NOF
NOF works to make connections between businesses in the energy sector… and it is playing a huge role in supporting the UK’s renewable energy industry.
We were therefore delighted to become a NOF member in 2021. This enables us to offer additional support to clients working across renewables and places Horizon Works at the heart of this rapidly evolving sector.
Horizon Works also exhibited at NOF’s Offshore Wind North East event in December, an expo and conference held at the Beacon Of Light. Bringing together offshore wind farm operators, OEMs, ports, higher education bodies, suppliers and innovators, OWNE demonstrated the strength of North East England in offshore wind… and the part our region is playing in the UK’s drive towards net zero.