North East Business News

Issue 82

“Smarketing” is a term I almost find as offensive as typing as you do reading but was a term doing the rounds in early 2019 as organisations in a bid to be more efficient combined roles. Sales and Marketing professionals were created with lofty titles and enormous expectations to deliver both remits. I would argue such roles are unmanageable and unachievable given how different these role profiles are. Of course there is cross-over, although I would lean towards the term ‘brand ambassador’ over any covering both – for ultimately we are all responsible for being this in any organsiation regardless of our remit. So as an organisation looking to grow and expand, who should you hire first? With the UK average Marketing Manager salary at c£45,000 and Sales Manager at c£48,000 (Reed, UK- 2022) either way it’s an expensive and risky choice. As a small business these salaries can represent…