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North East Business News

Northern Insight Magazine provides you with the latest business news from companies throughout the North East. Discover business award wins, emerging markets and other business commentary about your fellow North East businesses to keep you in the know. Learn more below.

Business / Insight

Spotlight On Neurodiversity At Work

Issue 82

Business / Insight

Getting The Right Refinancing Result

Issue 82

Featured Article
Business / Insight

Hybrid Growth

Issue 82

“Smarketing” is a term I almost find as offensive as typing as you do reading but was a term doing the rounds in early 2019 as organisations in a bid to be more efficient combined roles. Sales and Marketing professionals were created with lofty titles and enormous expectations to deliver both remits. I would argue such roles are unmanageable and unachievable given how different these role profiles are. Of course there is cross-over, although I would lean towards the term ‘brand ambassador’ over any covering both – for ultimately we are all responsible for being this in any organsiation regardless of our remit. So as an organisation looking to grow and expand, who should you hire first? With the UK average Marketing Manager salary at c£45,000 and Sales Manager at c£48,000 (Reed, UK- 2022) either way it’s an expensive and risky choice. As a small business these salaries can represent…

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