North East Media News

Issue 62

In May, Google announced they would be implementing a new algorithm in early 2021. Now, although there’s nothing new in them introducing new algorithms as they update these constantly, it’s far rarer that they announce these – the last such warning was in 2015 when they introduced the Mobile Friendly update which meant web site design had to be responsive to mobile devices but before that the Penguin update in 2012 had penalised sites buying links to boost their SEO, whilst the 2011 Panda update had penalised sites with poor quality content. The fact that Google is giving the world over six months’ notice, possibly partially due to the delays and interruption to normal business caused by the Coivd-19 pandemic, is a sign of how significant the changes to SEO will become. This update is called the Google Page Experience Update, with the clue as to what it will involve…