North East Media News

Issue 60

Interesting question and with the wearing of non-clinical facemasks looking set to become a legal necessity for access to both public transport and many other facilities, bang on trend! How interesting that a question like this would have been ludicrous just six months ago and a sign of how fast our world has changed…? So, let’s forget the pandemic for a moment and go back to the basics of branded promotional products – old fashioned basics that you won’t find in Google Analytics and all the other digital marketing tools now promoted as critical for survival and that have turned the Mad Men of advertising into the Maths Men of marketing. To be successful, promotional items have to perform a function for the recipient, whether this be as a pen, screwdriver or USB stick to name but a few examples. If the recipient wants it, uses it and finds it…