You've "highlighted" Our Business Sunday For Sammy

Issue 29

Highlights PR is a successful PR agency run by Keith Newman. Uniquely, their office is a boat based on the River Tyne.

Over the years, Keith has gained a glowing reputation for his work in the entertainment world. He has worked for Tyne Idols publicising their unique movie, TV and music tours of the region, gained worldwide coverage for the Auf Wiedersehen Pet 30th anniversary celebrations and he regularly promotes musicians, actors and other entertainers in the regional and national media. His proactive style and success rate attracted the team from the Sunday for Sammy Trust and Keith has been managing their media work for the past four years.

Unofficially known as the Geordie Command Performance, the show will return to Tyneside on Sunday 18th February 2018 at the Newcastle Metro Radio Arena. Sunday for Sammy is a celebration of North Eastern culture and many of the region’s most popular and successful performers have taken part in the extravaganza of comedy and music including Tim Healy, Denise Welch, Mark Knopfler, Kevin Whately, Charlie Hardwick, Jimmy Nail, Jill Halfpenny, Timothy Spall, AC/DC’s Brian Johnson, Christopher Fairbank, Stephen Tomkinson, John Miles, Angie Lonsdale, Jason Cook, Lindisfarne, Joe McElderry, Brendan Healy, Donna Aire, Ant and Dec, Chelsea Halfpenny, Billy Mitchell, Brendan Foster, Pam Royle, Bob Moncur, Julia Tobin, Glenn McCrory, Kathryn Tickell, Chris Ramsey, Peter Peverley and many, many more.

The concerts and subsequent DVD’s raise funds to support the next generation of North Eastern performers with training, expenses and equipment. Show Producer, Ray Laidlaw said: “Keith’s enthusiasm for PR is infectious. He’ll not stop until he finds the right angle to get a story maximum media coverage. We’re delighted he’s looking after our PR.” Tickets for Sunday for Sammy on February 18th costing £35 plus 55p facility fee and bookings fees, are available online at, from the booking hotline number 0844 493 6666 or in person from the Metro Radio Arena Box Office.

Keith's enthusiasm for PR is infectious. He'll not stop until he finds the right angle to get a story maximum media coverage.

Ray Laidlaw, Producer, Sunday For Sammy

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