Video - A Whole New Way To View Marketing

Issue 75

Why is video so important in marketing? To find out, we caught up with Luke Holland, Founder and Managing Director of North East based Turps Film, to discover why so many businesses are turning to video to aid sales generation.

It’s pretty well known that content marketing is an effective way to build your brand and reach a target audience, but why is video growing so much in significance?

“Video production has skyrocketed over the last few years, and I’m not just saying that because I run a video agency!” Luke said.

“According to Wyzowl Research, 92% of marketers say video is an important part of their marketing strategy and that, when they’re done well, video can be a powerful tool for a brand to spread its message to large audiences. There are so many benefits to using video in your annual marketing strategy”.

Luke went on to highlight his top three benefits of using video in business.

Videos are a great way to explain your product

“Video content is an extremely useful way to explain who you are and what you do. This can be especially helpful when it comes to sales pitches and bid tenders when you need to highlight company USPs in a short space of time. Customers will only buy your product when they understand what it does and how it will help them so it’s not surprising that video content is a good tool for this. In fact, according to Wyzowl, 94% of marketers say using video content has helped increase user understanding of a product or service.”

Videos have a good return on investment

“According to 88% of marketers, video marketing provides them with a positive ROI. When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now…and our findings support these claims. A recent video Turps Film made for a timber manufacturing company helped the company secure £2m from their stakeholders to reduce their environmental impact.” Content that Turps Film produced for a local housing authority has led to mass investing from regional commissioners. By telling the organisation’s story through video, they were able to explain the huge importance of a project in a concise and informative manner. Such has been the success of the video that the authority anticipates additional funding to reach £45m over the next five years. WOW! And a video produced for St Oswald’s Hospice helped them raise over £100,000 in December 2020. Hugely impressive figures.

Videos are in high (consumer) demand

Nearly nine out of ten people reported wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness. In many ways, because people were isolated in their homes during 2020-21 and some teams were working with less budgeting and resources than pre-pandemic, the demand and viewing of video was accelerated. “If there’s a piece of content that you’re considering right now, it’s 100% worth figuring out how it could translate into video content and, if you’re not sure, you can always chat with us to explore it,” added Luke. “We’re always happy to talk about your current strategy and share ideas about how you can start incorporating video!”

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