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Highlights PR is a successful PR agency run by Keith Newman. Uniquely, their office is a boat based on the River Tyne. Here we look at how Highlights PR have helped one of their clients.

The destructive impact of loan sharks and illegal money lending was the subject of a brave new film by north east based Tri-Hard Films. The film, “Shark” was commissioned by the Illegal Money Lending Team (IMLT) and recently premiered at the Tyneside Cinema in Newcastle.

The IMLT commissioned Tri-Hard Films to deliver their key messages and information in the form of a short dramatised film. The team consisting of TV scriptwriter Debbie Owen, Director Daymon Britton and Director of Photography Morgan Stephenson engaged Highlights PR to promote their work and help to attract a full house at the premiere. “Shark” was shot over three days in Newcastle and North Tyneside with Wallsend’s Town Hall transformed into a police station and a hospital for the production.

Highlights PR featured Tri-Hard Films in a number of newspaper articles including front page of the Chronicle’s entertainment section, online business sites and trade and lifestyle magazines. They also appeared on BBC radio.

Morgan said; “Keith I can safely say, you didn’t disappoint and I was absolutely blown away by the level of press and broadcast coverage we received, as was the client.

“You researched and understood the topic, found exactly the right channels for maximum impact and were instrumental in ensuring we had an extremely well attended premiere event. Thanks to your hard work, commitment and support; we made our first big-screen event a huge success, and you have given us the confidence to pursue more projects like this one where we get to make the drama we want to and guarantee hard outcomes for those brave enough believe in us.

“I really can’t wait for our next project together, you’re now an essential part of our team.”