Sales remains for many, a role with little to no entry conditions or qualifications. Many people fall into Sales rather it be a planned career move and as such our perception of the industry varies greatly.
I’ve met some enormously talented sales professionals over the years but unfortunately, I’ve met more who take a volume-based approach with little direction and wins are often more luck than anything else. Sales and Marketing in my opinion, have never been more closely aligned yet in so many organisations remain distant relatives.
Organisations use outsourced agencies for one, and inhouse teams for the other creating a misalignment and an ineffectual amalgamation of brand tones. We are so often operating in saturated markets with the term ‘USP’ used less and less – the alignment of your sales and marketing teams, narrative and strategy are therefore crucial.
Companies that thrive are the ones who embed both disciplines in their core strategy – they are a harmonious team. This is a challenge, especially for owner-managed SMEs looking to grow. A question I get asked regularly is ‘which comes first?’. Both role profiles come at a cost and a sales and marketing professional cannot deliver every aspect you need. There are different disciplines – so where should you start?
Outsource.
Work with an outsourced provider who will have all these skills internally to try and test the model, mitigating the risk for you. Perhaps I would say that; given Just Williams primary business is an expert for sales and marketing outsourced for growing SMES. But this model was created as I was at that point myself. It’s hugely costly and risky to hire a c40K sales and marketing professional without having a strategy in place – but there are alternative options.
“Insanity is doing the same thing over and over again and expecting different results” Albert Einstein
Looking to start 2024 differently? Don’t keep doing the same thing…
Just Williams is a certified B-Corp – we believe in using business as a force for good. We offer outsourced sales and marketing support, consultancy and mentorship.
We would love to chat to you. Contact me or any of my team to find out more.
Jessica@JustWilliamsLtd.co.uk
Twitter @JessicaJAW1903
@JustWilliamsLtd
@JustWilliamsSa1
www.justwilliamsltd.co.uk