Award-winning digital marketing agency Mediaworks is drawing on its digital connections for their latest digital marketing seminar…
Across sectors, industries are waking up to the opportunities that can be unlocked through data. Now a driving force in successful businesses, understanding how to collect and use this data is essential to remaining competitive — and doing so hinges on digital awareness.
With the future of your business essentially resting on how well you’re able to use data, it clearly isn’t something you can leave to chance. Thankfully, the experts are on-hand to offer the advice your business needs.
Following our successful Digital Transformation Breakfast Seminar previously held in the North East, Yorkshire and Scotland, Mediaworks is proud to announce the next event in the series. Our Data-Driven Marketing Breakfast Seminar will take place on March 1st 2018 from 8.30am to 11.30am at PwC Newcastle.
As well as sharing our own knowledge and experience, speakers from digital and data heavyweights Microsoft and PwC will also be joining us. With each speaker drawing on their own experience of using data, the seminar will see discussions being held on its use across three key areas: marketing, artificial intelligence and data security. The event schedule is as follows:
Data-Driven Marketing
Daniel Hoggan, Technical Director at Mediaworks
Without data, marketing is a guessing game. As online competition grows, you can’t afford to leave your online success to chance. Our experienced Technical Director Daniel Hoggan discusses the importance of capturing, analysing and harnessing the power of data in digital marketing.
Artificial Intelligence for Data Collection
Sophie Sarin, Search Manager at Microsoft
As a seamless digital journey between devices and platforms grows in significance, Search Manager Sophie Sarin provides us with a glimpse into Microsoft’s bot framework and discusses how to connect with users across interfaces.
Cyber Security Threats and How to Protect Against Them
Asam Malik, Director of Cyber Security at PwC
The safety of your data is paramount and the rollout of GDPR in May 2018 will change how businesses capture, handle and store data. PwC’s Director of Cyber Security, Asam Malik, discusses how to safeguard your business-critical data ahead of the upcoming GDPR changes.
No other event will provide this level of insight into each of the most important areas of data use. Don’t miss your chance to learn from the experts of these leading digital companies. Register your place today:
http://bit.ly/2Ety2d8