KEVIN CROFT, Verisure
Did you grow up in the North East or did you decide to relocate here in later life?
I actually grew up in Johannesburg, South Africa. I moved to the North East just over a year ago (from London) to open our new Centre of Excellence. I’d only been to the North East a handful of times before moving up while we were researching the best location for our new office. Funnily enough, on every trip, we had really good weather. Now that I live here I’ve learned that that isn’t always the case .
What do you think it means to be a business person in the North East of England?
There are many things that come to mind. For example, that we have the privilege to play a part in developing the region and doing business here allows us to leverage an opportunity that doesn’t exist elsewhere in the country – a highly skilled, loyal and ambitious work force.
What is your favourite aspect of life in the North East?
The quality of life here is unmatched. I can’t compare it to anywhere other than London, but by contrast, the affordability of housing is unparalleled. It’s also incredible to live 10 minutes from the office, 10 minutes from the beach and 15 minutes from the countryside. I’m not sure where else one could have so many options.
Where do you like to eat out in the region?
I have no idea! I moved just before the first lockdown at the start of the pandemic, so I haven’t had many opportunities to explore. I was, however, fortunate to visit Spanish City and the Baltic. Both of which were fantastic.
Are the people really friendlier?
Absolutely. I found that in London, people only greet you if you are walking your dog. Here, people go out of their way to be helpful and friendly. I had an experience where a lady stopped her car and asked if we were lost because we were looking a little confused navigating the city centre. Can’t say that has ever happened to me in London!
What do you think is the best view in the North East?
I love the view from the top of the Baltic at night. Overlooking the Tyne and the bridges.
Do you think living and working in the North East offers the same opportunities as elsewhere in the UK?
No, I wouldn’t say that, exactly. I think living here offers something different, like the quality of life I mentioned. For some industries (e.g. finance) I believe there are specific locations that offer more opportunities. But for many others, including our industry, I think the North East offers better opportunities than anywhere else in the UK.
Have you had any experience of working elsewhere and how did it compare?
Yes. I’ve worked in South Africa, Israel and more locally, in London. Every place has its pros and cons but, ultimately, I believe the North East is the place best suited to what I’m looking for at this stage of my life. The North East is a great place to raise a family.
