Richard Smith
Here, general manager Richard Smith talks about his role, the estate’s transformation and what makes Aldwark Manor Estate so special.
Aldwark Manor Estate is entering a new chapter. Following several years of significant investment and transformation, the North Yorkshire estate has evolved into a destination combining hospitality, dining, golf, events, and the Salus Spa, all set within 200 acres of countryside.
Tell us a little about your role at Aldwark Manor.
I’m the general manager for a resort estate, so my role covers a myriad of areas across the business. I was heavily involved in the transformation of the estate, from the buildingsite stage through to what we have today. That included three new buildings – Chartwell, Bunkers, and the Salus Wing – a completely redesigned golf course, the new Salus Spa, and extensive work across the existing estate.
My role now is about bringing together sales, marketing, revenue, partnerships and distribution across the estate, using my experience to help turn the owners’ investment and vision into a stronger commercial proposition.
What first attracted you to Aldwark?
I’ve worked for a number of independent hotel groups and what I’ve always enjoyed is the passion that independent owners bring. You can see their vision for a property and the investment they’re prepared to make.
When I came to Aldwark, I could see that vision immediately. There was huge potential here and I felt I could contribute to what was already a very strong foundation – those ambitions are what continue to motivate me to this day.
How did you first get into hospitality?
My first taste was actually through a friend’s father, who owned a catering company. I helped at things like the Royal Agricultural Show, weddings in fields, and even catering for the police force in Birmingham. I loved the variety.
I then joined Friendly Hotels, which had two Birmingham hotels, around 450 bedrooms and 20 conference rooms. I started as a sales executive and became sales manager. From there I moved through Thistle, Best Western and Classic Lodges. Hospitality has always given me opportunities to develop, and it’s certainly never been boring.
What makes Aldwark Manor different?
The world is your oyster here. You can be in the countryside, yet York or Harrogate are only around 15 to 20 minutes away. You can stay here, relax in the spa, have a glass of something rather nice at Clems and enjoy dinner, or use Aldwark as a base for exploring further afield – Whitby, for example, or James Herriot country.
What has been the biggest transformation since 2019?
Opening the Salus Spa was a huge moment for us. We rebuilt the entire spa and doubled the original size – it really changed the feel of the estate.
I remember seeing people using the hydrotherapy pool in January with snow on the ground and bubbles rising around them. It was one of those moments where you thought, yes, Aldwark is coming of age.
We also hosted the UK Hotel Spa Association conference, which was a real vote of confidence. Hearing feedback from people within the industry who had never experienced Aldwark before was incredibly rewarding.
Do you have a favourite part of the estate?
The Elements restaurant in summer is hard to beat. When the roof is folded back, the windows are down and you’ve got that vista in front of you, it’s spectacular.
I’m also very fond of Sal’s Café, looking out over the spa garden. It’s a great place for a coffee and a bit of time out.
How would you persuade someone who has never visited?
I could tell them about the countryside, great food, fantastic spa, and golf facilities, but ultimately I would encourage them to come and experience Aldwark for themselves – switching off, being looked after, and creating their own memories.
www.aldwarkmanorestate.co.uk