An Interview with Jennine Jonczyk: Programme Lead of the Internet of Caring Things® Programme
The North East of England is witnessing a transformative wave of innovation, particularly in the realm of digital and connected technologies designed to enhance the quality of life of its residents.
Leading this charge is the Internet of Caring Things® (IoCT™) Programme led by the UK National Innovation Centre for Ageing (NICA), in partnership with the Centre for Process Innovation (CPI). We had the opportunity to speak with Programme Lead Dr Jennine Jonczyk about the exciting developments and opportunities this initiative brings to the region.
The Vision Behind IoCT™
Can you tell us a bit about you, your organisation, and your role in IoCT™?
I am the Programme Lead of the Internet of Caring Things®, part of the National Innovation Centre for Ageing, one of Newcastle University’s key innovation hubs. As the lead of a business support programme, I assist businesses in developing and repurposing products and services that enable people to live better for longer. Our goal is to foster an Internet of Caring Things® (IoCT™) Cluster, aimed at boosting economic growth, creating jobs, and enhancing resident wellbeing. By building a world-class innovation ecosystem focused on citizens and community, we aim to position the North of Tyne region – comprising Newcastle, Northumberland, and North Tyneside – as an international leader in innovation.
Building a Caring Community
What inspired the creation of this programme, and what does its existence mean for the North East Business Community?
It was conceived out of a recognition of the potential economic and social benefits that connected caring technologies could bring. By focusing on innovations that help people care about what matters to them – whether it’s personal health, family, environmental quality, or lifelong learning – we can address diverse needs and improve overall well-being. For the North East business community, this means access to a unique support system that nurtures innovation and helps turn creative ideas into tangible solutions.
Inclusive Criteria and Broad Scope
Can any business in the North East join, or are there any criteria for them?
We take start-ups and small businesses at any stage of their respective journeys all the way up to large, well-established organisations, but they must be registered in Newcastle, North Tyneside, or Northumberland and demonstrate the potential to develop a connected, caring product.
Diverse Innovators in IoCT™
Could you talk more about some of the businesses that are in the programme or have been through the programme?
Our programme supports a wide range of businesses. In traditional care sectors, we have companies like MyFolks, Sensmart, Affotek, Carents Room, and Peggi. But IoCT™ isn’t limited to elder care; it spans across various industries:
Mibox Live in Edtech.
Keepl in cybersecurity, addressing data safety.
STTAA CIC focuses on inclusivity and accessibility in transport.
Cleva in gardening, promoting independent living with robotic mowers.
Spark Epos bringing automation to hospitality, tourism, and leisure.
These examples highlight our commitment to supporting innovations that benefit all age groups and bring positive changes to the region.
Overcoming Challenges Together
What are some common challenges that North East businesses face today, and how does your programme help address them?
Businesses often struggle with gauging public openness to new technologies, especially among older adults. Our co-design workshops and one-on-one sessions with community members provide valuable insights into user preferences and accessibility needs. Proof of concept and validation are critical, and our Voice® work offers companies the chance to engage with citizens for real-world feedback, enhancing their applications for further funding and trials.
Resources and Support
Could you explain what resources (financial, educational, technological) are available to businesses through your programme?
Eligible businesses receive free initial support, including a 70% discount on tailored projects. They gain access to expertise in various fields such as sensors, data, materials, human behaviours, UI and UX design, and healthy longevity from our in-house experts at NICA and CPI.
Advice for Entrepreneurs
What advice would you give to entrepreneurs and small business owners in the North East looking to grow their businesses?
The North East has a great ecosystem of support so seek help and advice but ensure it meets your specific needs. Each organisation has its own specialisms – IoCT™, for example, is a healthy longevity lens to access a wider demographic, with a focus on human-centric design and the know-how to build technology. Utilise the ecosystem effectively and maintain a record of interactions and support received.
Engage with independent testers for unbiased feedback on your products. Leverage the expertise available at NICA, as our team can help you access wider markets and validate your ideas.
Most importantly, take advantage of the expertise on your doorstep – we are a national centre with a global reach and our team are genuine innovation specialists; we are partnered with a centre of process innovation and have access to world-class facilities. A 30 – 60 min conversation to see if we can help you access a wider market is a fantastic return on time invested!
Connecting with IoCT™
How can businesses interested in your programme get in touch or apply?
Businesses can reach out through various channels, which can all be found on our website: ioct.uknica.co.uk; you can also simply drop us an email at ioct@newcastle.ac.uk or pop in to see us at our offices in The Catalyst.