Northumberland-based PR and creative agency Fusion has been appointed by Nuffield Health to provide strategic communications support to the group's Newcastle and Tees Hospitals.
The award-winning agency will provide media relations and stakeholder engagement support to the not-for-profit private healthcare firm as it aims to consolidate its market position as the leading provider of expert medical care in the North of England.
Nuffield Health, which operates a network of hospitals, medical clinics, fitness and wellbeing clubs and diagnostic units across the UK approached Fusion for communications and marketing support following a recommendation from another of the firm’s clients operating in the same sector.
“We are delighted to be working with the team at Fusion PR,” said Lesley Lock, hospital director at Nuffield Health Tees Hospital.
“Through various marketing campaigns operating across the Group, we are keen to highlight the incredible range of services that Nuffield Health provides, for both self-pay and NHS referred patients.
“Our work with Fusion PR will give these campaigns a uniquely local focus and help to solidify Nuffield Health’s position as a leading provider of quality healthcare in the North East.”
Stacey Brunton, sales and services manager at Nuffield Health Newcastle, added: “It’s an incredibly exciting time for Nuffield Health. Fusion PR will be providing vital support to the Newcastle and Tees Hospitals as we launch our #BuiltAroundYou 2018 campaign.
“Through proactive PR and engagement with the local community, we hope to raise the profile of our Hospitals and showcase some of the amazing work of our staff.”
Amy Maughan, senior account director at Fusion, said: “We pride ourselves on our ability to provide innovative communications solutions which meet our clients’ needs and add genuine value to their businesses.
“Working alongside Nuffield Health’s in-house team we will be promoting the extensive range of wellbeing and healthcare services provided by the Newcastle and Tees Hospitals.
“We’re thrilled to add Nuffield Health’s prestigious name to our growing client list and we’re looking forward to a long and successful partnership with the organisation.”
From its base in Blyth, Fusion provides a range of marketing and creative services to clients, from traditional media relations through to branding, web design, social media support and content management. The agency operates across multiple markets, including manufacturing and engineering, education, healthcare, leisure and tourism, professional services and the third sector.
The Chartered Institute of Public Relations (CIPR) named Fusion the Outstanding Small PR Consultancy of the Year at the 2017 North East PRide Awards. The company was also recently awarded Small Business of the Year at the 10th annual Northumberland Business Awards.
