Leisure

Pure Bliss: The Non-surgical Treatments Making Waves

Issue 88

The technological advancements in non-surgical skin rejuvenation have been hitting the headlines in recent months with celebrities and influencers alike flaunting the amazing results. For those looking for the non-invasive lift and in essence a gym workout for the face there are some highly innovative treatments now available on the beauty scene.

Setting the standards in skincare are Pure Bliss, an award-winning Sunderland based salon who are celebrating their 21st year in business. Alongside numerous industry awards, and recent site expansion the team have also expanded their treatment portfolio to include the latest medical grade treatment technology, Dermaforce.

A powerful new force in non-surgical skin rejuvenation, Dermaforce is an advanced cuttingedge device combining microneedling and radio frequency technology to effectively treat a large number of facial and body concerns, with amazing results.

The successful salon in Fulwell, which has recently expanded to an additional site in Hebburn is headed up by founder Lisa Seferi. Lisa’s extensive career has been embodied in the world of luxury from working on luxury cruise liners to 5-star hotels, including The Savoy Group where she worked for The Berkeley Hotel.

Lisa Seferi, Spa Director at Pure Bliss said: “Our portfolio of brands at Pure Bliss is exceptional, we have a great reputation across the industry and our ethos is to continue to bring these key brands to the region for the most innovative and indulgent treatments. The reception to Dermaforce in particular has been amazing, it caught my attention when I saw the phenomenal results achieved by Judy Murray after having the treatment.

It really is a powerful new force in non-surgical skin rejuvenation and the treatment is so versatile and can be used to target a number of concerns, through the advanced device combining microneedling and radio frequency.”

Microneedling and radio frequency are the latest solution for the ultimate ‘non-surgical face lift’ and continue to be in extremely high demand. It is a minimally invasive treatment that reduces fine lines, wrinkles, and lifts skin, whilst promoting collagen and elastin production.

Dermaforce is just one of the many innovative non-surgical treatments available at the salon, with 2022 seeing the introduction of French brand Guinot and their luxurious Hydradermie facials, alongside the news that the team picked up Guinot Crown Salon in January 2023.

With a host of treatment options which are adapted to individual skin type and concerns, this unique innovation enables fast and deep penetration using double ionisation technology combined with active ingredients, for exceptional results.

The enhanced treatment portfolio coincides with expansion and the recent set-up of an additional salon in Hebburn, in collaboration with Halo Hair. Pure Bliss @ Halo officially launched last month with flurry of guests in attendance including the Deputy Major and Mayoress, Cllr Richard Porthouse and Cllr Margaret Peacock and one of Lisa’s long-standing clients, Phyllis, who was delighted to open the salon as Guest of Honour.

Lisa added: “The opening of Pure Bliss @ Halo really cemented our 21st anniversary year, alongside our fantastic new portfolio of treatments and brand collaborations. The facilities in Hebburn are amazing and we are so excited to have launched this venture with Halo Hair, it really is an exciting start to 2023.”

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