Perfect Image Focussing On The Future

Issue 50

Innovation is what sets apart a good business from a great business. Successfully innovating and staying ahead of the competition is the goal of most businesses - the problem is, many don't know where to start.

North Tyneside-based IT solutions company, Perfect Image, helps businesses all over the country with adopting the tools they need to improve their systems, people and processes. Recently, directors Rob Hankin and Andy Smith completed a successful Management Buyout (MBO) at Perfect Image to innovate with a change of leadership.

“The company has a long and successful history and provides an excellent foundation on which we know we can build upon. In such a fast-moving industry we know there is still so much more potential,” said Chief Executive Officer, Rob Hankin. “We need to keep improving and innovating and, although Andy and I have been instrumental in running the business for the last few years, we felt we had a number of great ideas and strategies that would help move the business forward more quickly.”

Perfect Image takes a long-term partnership approach with the customers they work with to deliver and manage intelligent IT solutions. They identify and fix existing issues and fulfil business goals, using a unique blend of leading technologies and expert IT services.

“We see the companies, individuals and organisations that we work with as partners,” said Sales and Marketing Director, Andy. “We are not the sort of firm that simply rolls up, provides a quick fix and then leaves, never to be heard from again. We like to find out exactly what is required, provide a tailored solution and, importantly, ensure that there is a plan in place to keep everything up-to-date and running perfectly in the future. I’d like to think that our clients see us as a partner, too, safe in the knowledge that their IT strategy is aligned to their business needs and remains secure.”

The two new business leaders have a long history with the business and understand how it has become successful so far and how to continue that in the future. Rob began his career at Perfect Image in 2010 as a consultant and Andy was the first salesperson in 2008, with their influence at Perfect Image steadily growing over the last few years and working with the previous owners until the time was right to take full control.

“Our success has been built on our people and on the services we provide. The future of our business is in maintaining and improving that, by investing in our people and developing our expert teams. This MBO will allow us to continue our ambitious growth plans, to improve service delivery for our customers, and to strengthen our market position with new and innovative solutions and services,” said Andy.

Perfect Image was founded in 1991 and has achieved significant expansion, partnering with innovative, industry-leading technology vendors. They are a certified Microsoft Gold Partner, AWS Advanced Consulting Partner, Qlik Elite Partner, and Alteryx Premier Partner. Their dedicated teams of around 100 staff design and deliver transformative services and solutions including Business Applications (Microsoft Dynamics 365 & Office 365), Data Analytics (Qlik, Alteryx and Power BI), and expert IT Services (consulting, software development, and managed IT services and support).

It’s no surprise that they have become a trusted IT partner for many leading businesses and organisations, not only here in the North East, but across the rest of the UK. Their customer base includes notable local and globally recognised names such as Formica, Halfords, Euro Car Parts, Bellway Homes and Calderdale Council.

The next few years will see Perfect Image grow, and new chairman, Tom Kelly, is a key part of this plan. He has worked within the IT industry for over 30 years and is seen as one of the most experienced IT experts in the UK. Andrew Robson, who founded the company, will remain on the board as a non-executive director.

“We unlock the growth of mid-market companies as a trusted partner through world-class technology and highly skilled, highly motivated, passionate people, offering exceptional customer service and value for money.” Rob said. “Our IT support is proactive and minimises interruption to our clients’ services using innovative remote monitoring techniques. To offer that, we need to be ahead of the game with our own approach here at Perfect Image.”

Perfect Image; Partnering with your business to deliver and manage intelligent IT solutions.

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