Technology

What Makes A Perfect Business Partnership?

Issue 39

The key to a perfect partnership is confidence, communication and creating trusting relationships.

What makes a perfect business partnership? For brothers Steve and Dave O’Connell, founding directors at Advantex Network Solutions, the key is to find businesses who share the same ethics. A business with similar goals.

It’s as much about reflecting on key values as it is about moving forward. Advantex launched 16 years ago with two main aims: to provide good customer service and a great place to work. Almost two decades later, this mission statement has never changed, but the business has grown significantly beyond initial plans and aspirations.

“On reflection, looking back at why Advantex have grown and developed so many strong partnerships with businesses throughout the UK, it occurred to me that those original values were key. And although the business has developed and many other key factors have played a part, it was those initial ideas that have stayed core to our business” says Steve O’Connell, Sales and Marketing Director.

In order to meet key values, trusting relationships must be formed and important partnerships made. Rockliffe Hall is one of many key partnerships for Advantex.

“Rockliffe Hall is an organisation close to our hearts,” says Steve. “We’ve been involved since day one when Shepherd Construction Ltd were on site in the early days. We remember with fondness how the underground tunnel, which is now used by the back of house teams, was discovered in the basement. Or when the stone sarcophagus was recovered from the basement and when the builders uncovered the ornate fire place in The Orangery.

“We’ve watched Rockliffe come to life, grow and evolve over the years and what is so great about our partnership, which spans over a decade, is that they work on the same level as us when it comes to business ethics.”

The Advantex way focuses on embracing family values in the workplace. Not just because of the two founder brothers, but because their greatest asset is their staff – much like the company values at Rockliffe Hall.

“For us, the key to a trusting relationship is a longterm partnership – whether that’s with our staff or our clients,” adds Dave O’Connell, Operations and Finance Director.

“We don’t always get it right, but communication is key. And if the trust is there then we truly believe you can overcome any problems together. Strong relationships make strong solutions.”

As both Rockliffe Hall and Advantex have evolved as businesses, a proud partnership has been formed – one which drives reinforcement, results and resolutions. Working together to find the best possible way for business to flourish in the hospitality, education, manufacturing and enterprise sectors.

The trusting relationship between Advantex and Rockliffe Hall means both businesses are able to act fast and adapt when it comes to growing with the IT and communications industry. Investing in the fastest Internet connectivity, the latest wireless technology, installing up to date firewalls and making sure the final product attracts the right business users, is all paramount to what Advantex offer as part of this proud partnership with Rockliffe.

“For us, the Advantex way is the right way,” says Dave. “It’s all about ensuring every customer’s experience is a success.”

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