Hippo Marketing Wins Creative Hackathon

Issue 17

From 1-2 October, a ‘Hackathon’ took place sponsored by Northumbrian Water, Sunderland City Council and Digital Catapult, an event which allowed a large number of computer programmers to engage in collaborative problem solving.

In April next year, the water system will be de-regularised across the North-East, with both individuals and companies able to pick and choose from suppliers UK-wide.

The hackathon was held to understand how Sunderland City Council and Northumbrian Water could make efficiency savings across their network, enabling them to provide the best possible service at the lowest possible cost to customers when this new deregulation happens.

Hippo Marketing, led by their Data Scientist David Jamieson, won the ‘Creative Challenge’ to deliver insightful business intelligence that could be acted upon by the sponsors to prevent leaks.

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