Property

Reaching All Of The Market All Of The Time

Issue 84

When it comes to estate agency there is only one thing better than using a trusted local firm and that is using hundreds of superb local firms working as one across the UK and overseas. Here at Sanderson Young, we provide the very best in local expertise and experience with the added advantage of our widened exposure to the global market via our Mayfair Office.

Mayfair Office provides a network of the finest national and international firms of estate agents in the industry, Sanderson Young being one of them. This formidable hub covers every aspect of modern estate agency, land agency and property related professional services, blending multiple disciplines with outstanding expertise and geographical supremacy, providing a source of national property marketing specialism for its members. Consisting of over 300 UK offices working in 47 counties, plus 150 offices active across North America and Australia, The Mayfair Office brings together all the very best independent firms to make a formidable force in property and they all have one aim in common – to provide the best possible property service where you live or would like to live.

As proud founder members of The Mayfair Office, we work closely with our colleagues in London to actively promote our properties and bring them to the attention of potential buyers outside of our region. With their strong connection with journalists working for the national press, we are therefore able to gain regular free publicity for our properties in leading titles such as The Times, Financial Times, Daily Telegraph and Country Life.

In fact, Sanderson Young’s expertise in PR has resulted in the winning of several prestigious awards for the high volume of editorial features that have appeared in the national press, and not just for luxury houses but for smaller properties and cottages too. These awards reflect the importance of national property editorial in the media today as we strongly believe they play a critical role in the marketing mix. Sadly, too many estate agents now seem to be wholly reliant on the internet for their enquiries, but important as the internet is, we know that millions of people read the local and national press and are influenced by it. Reading about a property fresh to the market in a major quality newspaper or on their online platform does have a huge impact and works to extend the range of marketing for our clients, whilst also encouraging more people to visit and make their home in our beautiful region.

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