Newcastle-based DAKOTA House of Design' an international award-winning interior design specialist' has appointed marketing and PR consultancy' Clothier Lacey & Co (CLC) to devise and implement a marketing and PR strategy which includes social media brand building
With its extensive knowledge of leisure’ hospitality and residential interiors’ DAKOTA is renowned for its talented and highly experienced team which works at locations throughout the UK and Europe for established brands such as Malmaison’ Genting’ Aspers’ Marco Pierre White and café chain’ Baker & Spice in London.
The team has also recently undertaken several high-end residential interiors projects in central London’ and closer to home’ was appointed to design the interior of Newcastle’s latest ‘super club” The Lofts in Newgate Street’ which opened at the end of August.
Danielle Brown’ CLC’s head of digital’ will be responsible for managing DAKOTA’s social media presence.
She said: “After meeting the DAKOTA team’ it was clear they have a great deal to shout about and some superb interior design flair to share. They recognised the need for a bolt-on marketing team to support them in doing this – a team’ which operates with similar values’ will work in partnership with them and importantly’ can hit the ground running. We are delighted they decided to work with us.”
Commenting on the appointment of CLC’ Terri Naylor’ director at DAKOTA’ said: “We have been incredibly busy recently and have completed some great projects which we are very proud of’ but simply too busy to publicise ourselves. We recognised that we needed some professional help to capitalise on our current success’ both here and in Europe. After speaking to a few other companies’ we felt that CLC really understood our business and were able to respond to our brief quickly and effectively – and there is a great personality fit too’ which is very important to us.” Established in 1999′ CLC is one of the region’s longest established PR and marketing companies. Its areas of specialist expertise span B2B’ land and new homes and the education sector.
