In today's fast-moving property market, developers need more than just a great product; they need a marketing strategy that ensures their properties stand out. With mortgage approvals up 18% over the past year, the demand for well-positioned properties is rising, and the competition is fiercer than ever.
That’s where Clothier Lacey & Co come in.
With over 25+ years of experience and a reputation as a trusted partner for companies nationwide, the Newcastle-based marketing and PR agency has helped developers accelerate property sales through strategic traditional and digital marketing campaigns. With the introduction of its new SEO services, Clothier Lacey is positioning properties for success.
A tailored approach to property marketing
Clothier Lacey specialises in land and new homes marketing, rolling out bespoke campaigns that are crafted to suit each client’s individual needs. The agency supports developments from concept to completion, offering an extensive list of services, including PR, branding, design of all marketing materials, email marketing and social media management.
“We know the property market inside and out; from fluctuating mortgage rates to planning reform,” says Philippa Clothier, managing director. “Our job is to help developers position their properties strategically and create a brand that resonates with buyers.”
Meeting market challenges head-on
The property market is currently navigating a complex landscape. Mortgage rates remain high, averaging at 4.5%, though there are signs of recovery, as Zoopla reports a 10% year-on-year increase in sales agreements from the first quarter of 2025. This could be attributed to the stamp duty increases, which have created a sense of urgency among buyers.
Simultaneously, the government’s overhaul of planning regulations is expected to accelerate the supply of new homes, so developers must adapt in order to stand out amongst competitors.
For property developers, every enquiry counts. So, how can you ensure that your properties get the visibility they need in today’s crowded market? The answer lies in Clothier Lacey’s new Search Engine Optimisation (SEO) services.
Clothier Lacey’s new SEO service
Clothier Lacey has recently introduced SEO services to its digital marketing portfolio, positioning the agency as a one-stop shop for companies looking to increase their online visibility.
Clothier Lacey has appointed Ethan Martin as digital marketing manager. Due to his extensive experience in SEO across a variety of industries, from mining to home furniture, Ethan has driven the development of the SEO services and now leads them. He explains the importance of SEO in today’s market:
“SEO ensures your business appears when potential customers search for relevant terms. It’s not just about getting more website traffic – it’s about getting traffic that will result in sales.
“We handle everything from on-page optimisation to local SEO, ensuring that developers reach buyers at the optimal moment in their search journey.”
Highlighting Ethan’s significant contribution to the company’s growth, Philippa says: “The world of digital marketing is evolving rapidly, and we knew we needed to further our in-house expertise.
“Ethan’s appointment means we can now offer 360-degree support to our clients, combining traditional marketing with data-driven digital strategies.”
With the launch of its SEO service, Clothier Lacey strengthens its position as a leading agency in land and new homes marketing.
Delivering results
Director and head of Clothier Lacey’s land and new homes division, Zoe Leahy, explains the agency’s new approach: “We’ve always prided ourselves on delivering results. Adding SEO into the mix allows us to provide even more value. It’s about creating a consistent presence, whether that’s through press coverage, social media or search rankings – we ensure that potential buyers engage with the right message at the right time.”
Clothier Lacey maintains transparency in all its services, providing straightforward pricing with no hidden fees or long-term contracts, so clients have full visibility over their marketing spend.
A trusted marketing partner for property developers
As the property market continues to adjust to new economic and regulatory factors, Clothier Lacey stands out as a trusted partner for developers looking to maximise sales and visibility. Their expertise in land and new homes marketing, combined with their expanded digital capabilities, positions them at the forefront of the industry.
“For developers, the challenge is not just building the right product, it’s ensuring the right people see it,” says Zoe. “That’s where we come in. We help developers cut through the noise and connect with buyers. In a market where every enquiry counts, that’s more important than ever.
“Clothier Lacey’s strong track record and innovative approach position us as a trusted marketing partner for property developers anywhere who are aiming to enhance their online presence.”
www.clothierlacey.co.uk