3 + 2 = 99

Issue 103

Wingrove adds new brands as century approaches. Next year is going to be a major milestone for the Wingrove Motor Company because it will be celebrating its centenary.

Wingrove will continue with its proud record of being the region’s largest family owned and family operated car dealership group. The company has been in the same family since day one…August 10th 1925 to be precise.

The names of Citroen and, more recently, Peugeot and DS Automobiles, have been synonymous with Wingrove….but now two more manufacturers will be added to the choice of new cars available at Wingrove.

Alfa Romeo and Jeep make a welcome return to the North East.

It doesn’t end there because Wingrove Motor Company will also be operating a servicing facility for Fiat, Abarth and Fiat Professional at its dealerships.

“This has been a logical move for us as we push ahead with a 5-10 plan which will see the Wingrove Motor Company restructure and grow,” said Managing Director Josh Parker who is now the 5th generation of his family to lead the company. “Alfa Romeo, Jeep, Fiat and Abarth are part of the Stellantis group which also includes Citroen, Peugeot and DS, so it’s something we’ve been considering for over a year.

It also means that we can expand our dealership offering and increase the size of our workforce at both of our main sites on Newcastle West Road and the Silverlink in Wallsend. By the end of this year I expect our staff numbers to have reached the 100 mark. This is in line with our projections which show a workforce increase of around 10 per cent over the next year or so and a 20 per cent increase in our turnover, taking it to an estimated £60 million.”

Wingrove’s hugely impressive Silverlink dealership will see the name of Jeep added to the Citroen and Peugeot brands, making it the single largest site in the region for electric and hybrid cars and vans. Silverlink will also offer servicing for Fiat Professional commercial vehicles as well as for Citroen and Peugeot vans. The latest Jeep Wrangler and award-winning Jeep Avenger models will be available.

The Newcastle West Road site will become the North East’s new home for Alfa Romeo. The Italian manufacturer’s exciting range of cars, including the Stelvio, Tonale and recently updated Giulia, will be on show. The West Road dealership will also be the base for Wingrove’s DS Automobiles operation as well as adding servicing facilities for Fiat and Abarth to those which are currently in place for Peugeot and Citroen.

“As a family company, born and bred in the North East, we have always prided ourselves on being a showcase for what is good about our region. We cherish family values and, from the feedback we receive, it is obvious that our customers appreciate the way in which we operate. The fact that two prestigious brands like Jeep and Alfa Romeo are wanting to join Wingrove and return to the North East, is not only an expression of how confident Stellantis is about our company but also in the North East as a whole.

Needless to say that we’re really excited about having Alfa Romeo and Jeep join our Citroen, Peugeot and DS brands, as well as offering servicing for Fiat, Fiat Professional and Abarth. We see this as another forward step in our future plans. This latest move will boost our commercial performance and allow the company to increase its head count.”

Consequently, it’s no surprise to find that the Wingrove Motor Company has been nominated for two awards by the North East Chamber of Commerce. They’re up for the national Local Economy of the Future, Business of the Year award, as well as being finalists in the regional Larger Business of the Year category. Praise indeed.

These are hugely exciting times for the Wingrove Motor Company. Their dealerships have always been the go-to places for Peugeot, Citroen and DS…but now they’re also the places for Jeep and Alfa Romeo as well offering servicing for Fiat, Fiat Professional and Abarth.

As the firm heads into its 100th year, it looks like the latest chapter in the company’s history is going to be another success.

For more information on any of the brands, head to or call into their dealerships on Newcastle’s West Road or the Silkverlink in Wallsend.

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