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Issue 31

Highlights PR is a successful PR agency run by Keith Newman. Uniquely, their office is a boat based on the River Tyne.

Emma Weston-Jones is a Morpeth entrepreneur and single mum who has just received an accolade for her inspirational work with women in business. She also designs and supplies bunting for weddings and party occasions with her cleverly named business, “Emma Bunting”.

Originally supplying bunting for children’s birthday parties and weddings, the business now has an impressive clientele including Mothercare, Cambridge University, Innocent Drinks and Crabtree & Evelyn.

Her bunting features extensively in the new Warner Brothers Studios movie Paddington Bear 2. The specially designed and printed cotton fabric in six colours appears in the blockbuster movie giving her products worldwide exposure.

His welcoming and open style made me feel totally at ease and made me realise I'd been sitting on a massive story without knowing it.

Emma Weston-Jones, Emma Bunting

On a more local and regional basis, Highlights PR identified that the Paddington story was a sure-fire winner. Emma was delighted with the success of the press release. The story featured on TV news, local newspapers and trade magazines as well as a huge online presence.

She said: “I’ve been working on my own PR and social media presence since rebranding the business, Emma Bunting, in 2011. I felt I had taken the PR as far as I could possibly go and was feeling a little demoralised as to how I could move the brand forward. I had heard positive things about Highlights PR, so arranged to meet Keith to chat through possible options. His welcoming and open style made me feel totally at ease and made me realise I’d been sitting on a massive story without knowing it! The whole process has been easy and stress free, it’s been a pleasure working together.”

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