The Seaham-based producer of direct and transactional mail campaigns won Best Marketing Campaign at the Print, Design and Marketing Awards 2019.
As with any business, it is important to promote your own services to grow or maintain market positioning. At MetroMail, they have devised an eye-catching, high-quality sales pack which has helped prospective customers understand the value of direct mail.
With help from Creative Agency r//evolution, MetroMail’s ideas were brought to life! A bespoke ‘Look Book’ illustrating the data concepts available was the first stage of the project. Secondly, physical samples of the various products MetroMail sell were designed utilising fictitious brands that represent the key industries they work with.
The judges said: A highly creative marketing campaign with eye grabbing artwork and design. A fantastic way to promote a print and direct mail business with an impressive ROI’.
MetroMail set their Sales and Customer Service teams a growth target of 10% for 2018. In addition, there was pressure to sell the new, innovative products they have recently started offering (this includes one-piece mailers, booklets, reactive and data-led campaigns), with the target being to gain or cross-sell these services to at least three customers.
The new sales pack, visual samples and easy to understand infographics resulted in sales growth of 34.3% and sales of their innovative products have dramatically increased, exceeding their objective by 166.6%! The Sales team said that the pack helped them to explain complex services, and the tactile, aesthetically-pleasing qualities of print enhanced their overall pitch.
MD Chris Pygall said: “We have many years’ experience in putting together successful campaigns for our clients, so it is refreshing that our own campaign has also been recognised with an award. Congratulations and thanks go to all involved.
www.metromail.co.uk
