There are creative agencies out there with access to resources, marketing budgets and contacts of which smaller folk like us can only dream. Can we survive against competition with seemingly unlimited resources? Definitely.
Here at JAK HQ, we believe that smaller agencies can flourish against major competition by playing to their strengths. In fact, we know we can, because we’re doing it.
Think like your target audience.
What’s most important to your potential clients? Is it the number of awards you’ve won? What about how many staff you have?
Our best clients are those that want a friendly, local company that makes sure every project and client they take on is important…and that’s exactly what we do at JAK HQ. We’re a small team of nine that values every client with which we work. We extend an open invitation to our clients to pop into our Chester-le-Street office at any time for a coffee (or game of table tennis) to discuss their project, something I know larger agencies can’t do.
Our size enables us to react and make decisions quickly, especially handy in the creative world where processes (such as search engine algorithm updates) and client demands can change on a regular basis.
Here at JAK HQ, you’ll benefit from a specialist, boutique approach. Our clients often tell us that they love the feeling of dealing with real people, not a robotic corporate machine. Let’s not forget the cost we don’t try to be the cheapest agency around, but a smaller agency like us will often be able to offer not only a more precise, personal campaign, but a more affordable one, too.
The next time you need help with your website, marketing or other creative endeavour, consider the benefits of a smaller agency.
Thanks for reading.
