Why Hire An Agency?

Issue 31

So, here we are again…Happy New Year and all that jazz…January is here and there'll be lots of us suffering from post-Christmas, feeling bloated blues. But fear not, February is on the horizon and I for one can't wait to see some smiling faces!

It’s time to be positive and work on your goals and business plan for 2018. Back in December, my team took a day out of the office to work out what we wanted to achieve over the next 12 months. It was great to have the whole team involved, listen to their ideas and discuss where we wanted to be by (next) Christmas. It’s usually now that everyone else begins to follow suit, and something people often discuss is getting someone to do their marketing.

That’s where we come in: a full-service agency covering all aspects of marketing, PR, events management and advertising. We’re the one stop shop when it comes to growing your business or brand.

It’s not all black and white though; people are still somewhat sceptical about using an agency as they think it’ll be expensive. It’s something we come across time and time again… “Oh we don’t need someone for that; Joe Bloggs in the office does that for us for free.” – but in reality, how well?

Marketers are becoming more and more responsible for increasing sales, leads, profitability etc yet are given less and less budget in order to do it, so it’s even more important than ever to ensure the people managing the marketing of your empire are completely clued up.

In a recent survey, statistics showed that 45-75% of companies are now outsourcing some, if not all, of their marketing activities to a third-party, this is because they don’t want the headache that comes with hiring someone: payroll, HR, contracts, holiday pay, maternity/paternity pay, sick pay…the list goes on. Savvy directors are now passing work over to agencies like us to carry out the activities for them, usually at a higher standard and with a full team rather than one employee; it’s definitely a win-win situation.

With an agency, you also don’t need to train us! Save yourself thousands of pounds in training course fees, because we’ve had to pay to do them anyway to ensure we’re up-to-date with the latest technological advances. In a world where social media changes on almost a daily basis (sometimes it feels like that with the umpteen updates and “what’s new” notifications we receive) training is of upmost importance otherwise you’ll lag behind and competitors will step up and replace you.

Have you ever thought something was a great idea then when it launches it’s been a fail? A further benefit of outsourcing is that you’ll get an outsider view on what you’re trying to achieve and you’ll get a very honest (sometimes brutal) review of what we think! Honesty and clarity is needed and when you can’t see the wood for the trees, we can be your clear sky.

So, if 2018 is the year you’re going to go big or go home, speak to the people in the know. With a wide range of qualifications and expertise, we’re sure to be the team for you.

Sign-up to our newsletter

  • This field is for validation purposes and should be left unchanged.