In the heart of Royal Quays Marina, Keith Newman, the owner of Highlights PR, runs his office from an unconventional locationa boat. A man of diverse talents and a deep passion for music, Keith has carved a niche for himself in the music industry as a volunteer radio presenter, PR professional, and event coordinator.
With a genuine love for the artistry and the ability to connect with both local and national bands, Keith has become a go-to figure for music-related organisations seeking effective publicity. Let’s dive into the world of Keith Newman, where music and PR seamlessly intertwine.
The Music Enthusiast
Keith Newman’s connection with music runs deep, fuelling his desire to work alongside artists and event organisers. As a volunteer radio presenter at Radio Northumberland, he passionately hosts the “New Wave With Newman Show,” sharing his favourite tracks and introducing listeners to new and emerging talent. This hands-on experience has given him valuable insights into the music industry and further ignited his dedication to promoting artists and helping fill venues.
PR Projects with Bands and Documentaries
Keith’s expertise extends to managing PR campaigns for both local and national bands. Throughout his career, he has collaborated with renowned artists such as Slalom D, Hector Gannet, Penetration, and Punishment of Luxury. Notably, he spearheaded the PR efforts for a BBC documentary about Alan Hull, the legendary Lindisfarne figure, which featured the narration of Sam Fender. Keith’s ability to connect artists with their target audience has been instrumental in amplifying their reach and increasing their visibility.
Music Festivals and Stage PR
The thrill of working in the music festival realm has always captivated Keith. He has been involved in numerous festivals, including Blyth Live, Gallagher Park Live, and The Shoe Shifter 90’s Festival. Recently, he took charge of the PR responsibilities for The Sunday for Sammy and Tyne Idols stages at the Coast Fest in North Shields. From coordinating media coverage to ensuring a seamless experience for both performers and attendees, Keith goes above and beyond to ensure the success of these events.
The Defining Moment
Among Keith’s remarkable achievements, coordinating the media for the last Sunday for Sammy show at Newcastle Arena stands out. This star-studded event featured renowned artists such as Jimmy Nail, Tim Healy, Joe McElderry, Kevin Whately, Jonny Vegas, Chris and Rosie Ramsey, and the talented house band led by Alan Clark, the keyboard player for Dire Straits. Keith’s meticulous planning and dedication helped create an unforgettable media presence for the charity, leaving a lasting impact on the Newcastle music scene.
Going the Extra Mile
Whether working with community choirs or major groups like the Lightning Seeds, Liberty X, or The Undertones, Keith invests his heart and soul into every client and project. His unwavering commitment to delivering exceptional results is evident in his work. The passion he brings to the table, combined with his expertise in PR, has made him a trusted figure in the music industry. For Keith, working in the music industry is not just a job; it’s an added bonus that fuels his enthusiasm and drives his success.
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