Fashion City York is an exciting initiative in York, celebrating local designers, fashion stores and creative minds with a huge annual event, that usually takes up an entire weekend.
This year though, FCY has been given a fantastic boost from The York BID, which has seen them launch not just a weekend, but Six Days of Style. Six days of events, offers and collaboration across the City, from the 4th-9th April. Businesses getting involved in the 2017 event include Fenwick, Bettys, Browns, Space NK, and Oasis, so prepare yourself for a six days of current trends, gorgeous patisserie and cosmetics galore.
It’s proving to be a big year for Fashion City York, which this year also extended it’s steering group to include Nicky Hayer, from luxury marketing agency, NIMA. Based in York, but supporting businesses across the UK, NIMA offers marketing support to the luxury, retail and hospitality sector.
Like a top concierge, NIMA managed and delivered the entire marketing strategy for Six Days of Style, which included social media campaign, national and local PR, brand redevelopment and website redesign. Angela Horner, Associate Director of Browns and Chairperson of FCY said, “Nicky has a great “can do” attitude and really got under the skin of the project. Fashion City York has benefited enormously from the relationship with NIMA and we look forward to working with them next year on York Fashion Week!”
The new feel Fashion City York is sleek, stylish, and reminiscent of a high end glossy; in short, the perfect showcase for fashion brands across York.
There is still time to get involved in this huge event, or even get booked in for some of the week’s stylish offerings. See more of Fashion City York at.
