Say Halo To Your Biggest Brand Ambassador

As brand and design specialists we work hard every day to ensure our clients are reflected in a way that is true to who they are, conveying the right messages and highlighting the distinct qualities that make them unique. Whilst having a creative agency is an important way of guarding and protecting your brand, so is harnessing the power of your customer base. It is believed that if looked after correctly and shown enough love, your client base can in fact be one of your businesses most powerful assets resulting in loyal brand ambassadors or as some might call it brand evangelists!

Halos aside, put simply these are people who believe in your product or service and are happy to shout about it from the rooftops. But how do you build loyalty and convert that into business growth? In short, this is all about creating exceptional customer service beyond your product or service offering. Here we share our top tips on how to get this right. Provide exceptional customer service With great skill, the right customer service can turn a bad situation into a good one helping to generate repeat business. It will also help differentiate your brand and protect it from the lure of competitors. With a single bad experience being shared over 16 times, this demonstrates that it’s more important than ever to get this right. Good training is key to enabling your staff to become customer service superstars helping them to build strong relationships with clients/buyers rather than simply trying to make a sale. This should be delivered in a way that is in keeping with your brand’s characteristics and values.

Be transparent Always be honest with your customers and upfront if things aren’t quite going to plan. Being transparent will breed loyalty. Ask them for regular feedback whether that be face to face or through a survey and most importantly act on that feedback! Share the results with your customers to show you are taking action where needed and that their views are important. Spark an online conversation With more consumers than ever interacting online or via social media, there is now much more opportunity for instant and reactive engagement. Build a relationship with your customers by making sure you respond promptly and regularly to their comments. This will keep people engaged and switched onto your brand. Consider putting your customers in the spotlight by including them within blog posts or content.

Putting them at the heart of your business will extend brand loyalty further. Have a purpose Strong brands are those that are able to authentically convey their values and brand ethos through their identity. Go back to the roots of your business and identify the causes that are important to you. Companies that have a strong ethos or a strong knowledge of their purpose are much more compelling to customers. These values should come through in everything you do and in an authentic way.