Promote Your Event With A Touch Of Sass

Issue 100

PR firm SASS media Ltd loves nothing more than shouting out about clients' successes and promoting their events with their trademark warmth and touch of SASS. Here Sarah & Sarah from SASS share a couple of 'save the dates' for the North East calendar.

You can’t beat the anticipation of a great event, marking it in your calendar and ensuring the date is kept free. Whether it’s a glamorous gathering or an outdoors festival, a glittering awards ceremony or a charity walk.

SASS media Ltd is run by journalists and PR professionals Sarah Walker and Sarah Dale. Based in Teesside, they have secured media coverage in print, online, on the radio and TV for clients across the UK in a variety of different sectors including education, health and wellbeing, charity and infrastructure, as well as writing for several B2B magazines and promoting events.

Sarah & Sarah have teamed up with the UK Top Influencer Awards and Saltburn Food Festival to support their public relations this spring/summer.

Both events are run by trailblazers in their fields. Saltburn Food Festival was started by businesswoman and foodie expert, Lorna Jackson, who also runs the popular monthly Saltburn Farmers’ Market and Real Meals café and deli. The UK Top Influencer Awards is the brainchild of model, businessman and DJ, Chris Henderson, who spotted a gap in the market for a national awards ceremony celebrating influencers right here in the north-east.

On April 20, the inaugural UK Top Influencer Awards will be held at Northumbria University’s Students Union, Event Northumbria, in Newcastle. Hosted by Love Island and TOWIE star, Georgia Harrison, the event will be a gathering of who’s who in the influencer industry. The range of categories include Top Nano-Influencer, recognising influencers with fewer than 10,000 followers, Top Micro Influencer, for those with 10,000 to 100,000 followers, and Top Macro Influencer, who have between 100,000 and one million followers. Other categories include Top Celebrity Influencer, Top Social Justice Influencer and Top Technology Influencer. The awards attracted hundreds of entries and the finalists have been whittled down to 200 across 20 categories.

The hugely popular Saltburn Food Festival, which draws in crowds of around 20,000 people, returns on Sunday, July 28. From sweet treats to savoury delights and special chef demos, Saltburn Food Festival is definitely a day out not to miss. The event is open to everyone – including your four-legged friends who can take some quiet time out in a special dog crèche – and easily accessible via train. Bring a hungry tummy and lots of shopping bags to be sure of a great day out.

The UK Top Influencer Awards and Saltburn Food Festival are not the only exciting events SASS media Ltd have teamed up with.

Last year, the media professionals worked with Taste of Africa North East, a charity which was established 21 years ago to celebrate, promote and support Black people in the north-east, to support their calendar of events from July to October. The events, which were covered by the media in print, on TV, radio and online, included the Black History Youth Awards, Miss Black History North East, the Taste of Africa Showcase, the Taste of Africa Carnival & Parade and a special Windrush exhibition.

Their PR support for charities has continued into 2024 with the promotion of #walkintothelight, highlighting the issue of suicide in young people in the North East. Alisdair Beveridge, owner of The Build Directory, who has already completed several charity walks for The Teesside Charity and The Headlight Project, gathered the support of local colleges across the region to hold two walks in Teesside and Newcastle on March 13.

To make it easier to spot Sarah & Sarah at events across the region, look out for their SASS pink hoodies and say hello.

If you would like to find out more about sponsorship opportunities for the UK Top Influencer Awards, email:

If you would like to find out more about sponsorship opportunities at Saltburn Food Festival, email:

To find out more about how SASS media can support your PR and events promotion requirements, email: or visit

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