Personal Brand: Why We Think You Should Grow Yours In 2024

Issue 99

In the relentless world of business, establishing a memorable presence is essential to ensure your brand stands out from the crowd.

Growing your personal brand can help you to amplify your visibility, build trust with your target audience and establish yourself as a thought leader in your industry – it’s not about shameless self-promotion, but about increasing awareness and creating meaningful connections.

Your personal brand, defined by your opinions, style, and values, offers a platform to share expertise, passions, and experiences that give value to your audience. Whether online or offline—via platforms like LinkedIn, podcasts, or public speaking (yep, your personal brand goes beyond the internet!) It reflects who you are and what you stand for.

Despite its importance, personal branding often flies under the radar. Yet, every interaction shapes your reputation, amplifying your voice and impact within your industry.

At Petite Agency, we specialise in personal brand management, empowering entrepreneurs to authentically showcase who they are and make them stand out in their industries.

Whether you realise it or not, most successful people, whether creators, entrepreneurs, freelancers, or celebrities, are masters of personal brand.

From the realms of business to the world of celebrity, let’s take two of the biggest personal brands out there right now as an example; Steven Bartlett and Taylor Swift.

Now, why are we mentioning these two together?

Are they in the same industry? No

Do they have the same talents? No

Maybe their backgrounds are similar? Nope.

The one thing they have in common is their passion for building their personal brands.

Steven Bartlett, a business mogul and host of the UK’s No.1 podcast, The Diary Of A CEO, offers blunt yet inspirational advice to young entrepreneurs. His unconventional approach has positioned him as the voice of a new generation of business leaders, captivating audiences beyond aspiring entrepreneurs. As Maddy says, “His content always makes you stop scrolling and read. Whether it’s a quote, a trailer for his new podcast episode or an investment on Dragon’s Den. You don’t have to be an aspiring entrepreneur to engage with his content – and that’s the beauty of personal brand.”

At the heart of Taylor Swift’s personal brand lies authenticity. Transitioning seamlessly between genres, she stays true to herself, connecting with fans who admire her vulnerability and openness. Annabel emphasises that “Taylor’s willingness to share both highs and lows creates a genuine connection with her audience, making her not just an idol but a relatable friend. Over time, through each “Era,” Taylor’s authenticity has gained the admiration from millions, highlighting the significant impact of growing a personal brand.”

Now that we’ve covered the importance of personal branding and highlighted some exceptional examples, are you ready to elevate your voice and leave your mark in 2024?

Let’s take a look at three of our top performing (and easiest) content pillars to get you started with your personal brand posts on Linkedin this March:

Build authority | Talk about your work; Goals, Results, What, How?

Growing your personal brand involves building authority through transparent communication about your work. Share your goals, achieved results, and the intricacies of your process to showcase expertise and authenticity. By discussing not just the ‘what’ but also the ‘how’ of your work, you create a relatable narrative that establishes trust and positions you as a credible figure in your field.

Your Background & Journey | How did it all happen?

Remember, authenticity is key in connecting with your followers. Posts showcasing your journey from humble beginnings to current success, such “Then and now” or “How it started vs how it’s going,” resonate with your audience, offering inspiration and insight into you and your business.

People genuinely care about your journey (honestly, we mean it). Celebrating your milestones, whether it’s training, team growth, promotions, or even moving to a new HQ, it’s great to showcase all of the highs and lows along the way – True authenticity right there!

Behind The Scenes | What are you up to in business?

Remember the age old saying “People buy from people” Well, it’s still true – Even in the digital world. Sharing behind-the-scenes glimpses of your professional life not only humanises your brand but also creates a deeper connection with your audience. By showcasing the authentic, day-to-day aspects of your business, you transform “salesy” posts into friendly exchanges, making your audience feel like they’re a part of your story rather than just consumers in a transaction.

So, the question is – Are you ready to start building your personal brand?

If you’re inspired by any of our content tips, we’d love for you to tag us in your posts on Linkedin! Thanks for reading.

Linkedin: @petiteagency

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