North East Marketing Award Finalists Novo Cabelo Celebrate Record Growth

Issue 97

Seaham based Novo Cabelo is one of the UK's fastest growing Hair System companies and the team are making history and disrupting the hair industry with their innovative, non-invasive approach which is quite literally changing lives.

Following a transformative and targeted relaunch campaign earlier in the year the company has seen a substantial growth trajectory for the heavily rooted North East brand, with a 50% increase in revenue, alongside high growth across their social media platforms, prestigious award nominations and collaborations with key industry players.

With over 26 million TikTok views for the emotional and game-changing non-surgical hair transformations, the trend-setting hair system company with Hair Stylist and TikTok Star, Rod Wood at the helm is on a mission to shine the spotlight on and to normalise hair systems.

Voted 7th Top 100 Influencers 2022 and Social Stylist of the Year finalist at the British Hairdressing Business Awards 2022 and 2023, the company has racked up over 200k followers across their social media platforms for the inspiring hair transformation reveals, with clients travelling from across the world for the treatment.

Rob Wood, Founder and Creative Director, Novo Cabelo said: “We are overjoyed with the growth and the direction of the company since our relaunch, which has seen the whole team have worked in unison to ensure maximum impact. We want to utilise our platforms to spread positive messages and to normalise hair systems and tell the story of clients from different backgrounds and make hair replacement seen as common place for men to have these treatments, just like women have hair extensions. I really think over the last few months we’ve turned a corner and made an impact on the industry.

We have seen a high volume of traction and brand awareness through our platforms in particular social media, and this intrinsically fits alongside regional and national media coverage, a live national TV hair system reveal, and addressing the subject of mental health with a collaboration with the team at The Lions Barber Collective.”

January 2023 saw the company relaunch and intensify their mission. With funding support from the North East Business Support Fund Rob brought in the services of Sunderland based PR agency, House of Hype & Co. and Gary Groom as a Strategic Consultant. The overall aim of the relaunch campaign was to build awareness of/and to get the industry talking about and normalising the concept of hair systems.

As the team celebrate their exciting growth, news has also landed that the team are finalists in the North East Marketing Awards 2023 for Campaign of the Year (In-House).

Claire Pickersgill, PR & Marketing Director, Novo Cabelo and Owner at House of Hype & Co. said: “We are absolutely delighted to be a finalist in the prestigious North East Marketing Awards for the relaunch campaign. The passion and ethos behind the brand is immense and the team are on a mission to change perceptions and are in turn making history.

After working on the intensive relaunch campaign, it’s fantastic to wear my ‘in-house hat’ with the team to support in driving the brand and its reputation to even greater heights, with all eyes on international expansion. Consistency is key and working side by side with the fabulous team is a really exciting other ‘hat’ for me alongside my growing PR agency.”

International expansion is also on the radar for the team and with a surge in demand from Irish followers the team hit Dublin last month to set up base in the city to train local salon owners in their sought-after hair system techniques which will see the stylists trained as ‘Novo Pros’, marking the first step in international expansion.

To find out more:

Sign-up to our newsletter

  • This field is for validation purposes and should be left unchanged.