Mhw Wins Cherry On Top

Issue 18

Newcastle restaurant The Cherry Tree, in Jesmond, recently appointed MHW to undertake a complete review of its brand and communications.

The long-established restaurant needed a refresh and new approach creating for its PR and marketing, with a view to reasserting the restaurant’s strong reputation for great food and music with the aim of driving more customers through the doors. This review coincided with the arrival of a new chef and menu changes.

Wayne Halton, Director at MHW PR, explained: “The Cherry Tree is a much loved restaurant in the leafy suburbs of Newcastle. It had reached that classic stage of maturity when certain things are no longer working and there is a slow drift in the customer base. The owner spotted the scenario before it became a major problem and we reviewed marketing activity when it needed some fixes that could make a difference to a good product.”

Working in partnership with Room 8 Design the restaurant identity was refreshed along with all the menus and promotional materials. A poor online offer and presence was addressed and MHW managed the launch of a new website; more activity was devoted to social media and email marketing.

This combined with regional media relations, restaurant reviews and blogger relationship building.

Wayne added: “This great neighbourhood restaurant is back on the map and more customers, loyal and new, are giving The Cherry Tree a try.”

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