Mediaworks Drives Quiz's E-commerce Success

Fast-fashion clothing retailer QUIZ is celebrating fantastic achievements from 12 months of online and international retail success.

Overall, the brand witnessed a 30% increase in revenue, up to £116.4m. There was a 12% rise in revenue for UK stores and concessions, while online sales grew by 158% to £30.6m. Likewise, QUIZ’s recently launched international presence has performed strongly over the past year, with collective efforts triggering a 32% rise to £21.2m.

Through delivering targeted SEO and PPC campaigns, Mediaworks have been a key contributor in helping the brand achieve this incredible online growth over the past 12 months and are proud to be QUIZ’s chosen digital partner.

QUIZ operates in a notoriously difficult retail space, featuring intense competition from brands like ASOS, Missguided and Boohoo.com. Mediaworks devised an intelligent omnichannel strategy that would increase QUIZ’s digital presence, effectively showcasing both the brand and product range.

Mediaworks created and optimised the brand’s on-site copy around carefully chosen keywords, which they review seasonally. The outreach team at Mediaworks works closely with core influencers within QUIZ’s niche to generate online coverage of the brand and grow the site’s authority. Through Google Shopping, they created a highly optimised product feed which ensures visibility of the products for relevant searches.

As well as growing QUIZ’s UK presence, Mediaworks are supporting the brand’s international success, with a focus on the brand’s expansion into Spain. As Mediaworks collaboration with QUIZ continues, they will continue to deliver outstanding results and drive forward the brand’s overall success, aiming to make the next 12 months even better than the last.

Zara Porter, Digital Marketing Manager at QUIZ Clothing, commented on the success by saying, “Mediaworks has successfully supported QUIZ’s digital marketing strategy through their expert knowledge in SEO. Their strategic approach has allowed QUIZ to make great improvements in keyword rankings, website traffic and revenue. We’ve got some really exciting projects happening this year and we’re looking forward to working with Mediaworks to achieve our goals.”