The Mediaworks team recently travelled hundreds of miles up and down the UK for their Digital Breakfast Roadshow.
Undoubtedly a huge success with no seat to spare, they welcomed hundreds of businesses to the events and delivered some insightful talks that covered all things digital. Everything kicked off in Mediaworks’ home city of Newcastle, at the iconic Discovery Museum followed by Leeds, Edinburgh and then at the Google HQ in London!
With some other fascinating venues, speakers and guests, the events all focused on one thing: targeting your customers before your competitors do. But, what did their Customer Acquisition and Engagement: Creating a Path of Least Resistance digital breakfast have in store? Here, we take a look back
EVENT SPEAKERS
Attending all four events, Mediaworks’ Technical Director, Daniel Hoggan, took to the stage with his Don’t Focus On The Clicks, Focus On The Customer presentation. He discussed the importance of optimising for customers and how personalisation is key in 2019.
Speaking in Newcastle, Leeds and Edinburgh, Andrew Blenkinsop, who is the Creative Director here at Mediaworks, was also on the speaker list. His Converting Your Customer Experience covered everything from digital innovation to how a user’s onsite experience is critical to their conversion and how this can improve SEO.
Susie Gorman, who is the Agency Development Manager at Google, also attended all four dates to present: Focus On The User And All Else Will Follow. This talk detailed the importance of understanding online users and your customer base to ensure successful results as a business.
Joining us at Google’s HQ in London on day four was Performance Marketing Director, Henrietta Foy. Her Using Data And Insights To Inform Your Paid Search Strategy talk highlighted why brands need to understand the power of data and build campaigns directly around their customer insight to ensure conversions.
