Holly Thomson Brand Copywriter & Creative Strategist, Blonde Creative
Did you always envisage a career in the Media industry?
Content creation has always been my ‘thing’, and I was naturally drawn to roles where I could think outside-the-box. I was *that* girl at school who just loved anything to do with writing and creativity, so I guess it was quite organic!
What has been your career path so far?
I spent most of my twenties working for a large digital agency. I got the chance to work with hundreds of businesses across a whole range of industries which was brilliant, but I felt limited with what I could do working for somebody else.
In 2020 it was time to make the move. I felt like I’d been hit by a bolt of lightning – I knew I could make people’s business dreams come true through creative copywriting and brand strategy. Blonde Creative was founded. My amazing business partner, Liz, joined the company in 2021 and what a ride we’ve had so far!
What challenges have you had to overcome?
As a growing business, there’s an important balance between client relationships and delivering projects, while building and futureproofing my own company. It was really tricky at first, so to ensure we’re operating effectively, we have regular sessions where we work solely ON the business. This includes activities like developing new services, continuous reviews of processes and keeping up to date with industry news and trends so we always have our finger on the pulse.
We’ve also put slick systems in place to create a real feel-good experience for our clients.
Who do you most respect in your industry?
It would be impossible to pick one person. For me it’s less about people in a certain industry and more about individuals who inspire me. People who are go-getters, not afraid of failing, true to their values and good at keeping their sense of humour when things go skew-whiff are the kind of characters I look up to.
What is your greatest strength?
As a brand copywriter & creative strategist, my superpower is tapping into incredible golden nuggets that a business has never explored or even thought about. It might be things like an unbelievable USP that hasn’t been showcased, an important part of their brand story that’s never been shared, or something they do well that their competitors aren’t doing/talking about.
What is your biggest weakness?
My brain is sometimes my biggest nemesis…My mind goes a million miles an hour with ideas which makes it hard for me to take a step back from work and make time for myself.
What has been your proudest achievement?
Being shortlisted for a Tees Businesswomen Award was a pretty big moment for me! It was a reflection of our fantastic clients and their brand transformations, and a sure sign that people are recognising the power in having a strong brand.
I’ve also had a few ‘pinch me’ moments getting to work with some major international organisations.
What are your future career aspirations?
To continue to grow and scale Blonde Creative Ltd. This year we’re launching our Brand Blitz workshops, writing our first book, creating an online course and getting our internal comms service out there to help businesses get things right from the inside out.
How do you like to unwind?
I’m really outdoorsy, so I take any opportunity to get out in the fresh air with my gorgeous dog, Hugo. It’s the best way for me to switch off and get a bit of headspace. I think I need the walks more than he does!
