You've "highlighted" Our Business - Noel Common

Issue 40

Highlights PR is a successful PR agency run by Keith Newman. Uniquely, their office is a boat based on the River Tyne. Here we look at how Highlights PR have helped one of their clients.

Many of Highlights PR’s clients are large organisations who are looking to raise awareness of their products or services to give them a competitive edge. However, not all of Keith’s clients are business orientated.

One recent example is a 74-year-old freemason from Morpeth who has just completed the Great North Run in a little over three hours to raise money for a cancer charity.

Noel Common was diagnosed with Prostate Cancer earlier this year and wants to make a positive difference to help other men like him. He last did the Great North Run some 28 years ago and hasn’t been running since.

Every year, approximately 1.1 million men are diagnosed with prostate cancer. It is the most common form of cancer (other than skin cancer) diagnosed in men. Prostate cancer has the potential to grow and spread quickly, but for most men, it is a relatively slow growing disease. Symptoms can include urinating frequently, especially at night, pain or burning with urination, passing blood and pain in the hips, pelvis, spine or upper legs.

Highlights PR featured Noel in a number of newspaper articles, online news sites and he also appeared live on BBC Newcastle where he met Alfie Joey and Anna Foster.

Noel said; “I’m really grateful to Keith for the exposure he managed to achieve for my run. Not only did it attract more sponsorship but it also raised awareness of Prostate Cancer.”

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