Looking Back Over The Past Ten Years…

Issue 19

Full service marketing, advertising and digital agency, The Works reached their milestone tenth birthday last year and they certainly achieved a lot in one decade in fact, they achieved a substantial amount last year alone.

In the last ten years, the industries we work in have changed dramatically. We’ve seen the evolution of the press release, the rise of digital media, the decline (and resurgence) of print, advertising tactics mature and the need for brands to create a personal connection with their customers become increasingly vital it’s safe to say the once solid line between PR, marketing and advertising has now become a mere faint line in the sand.

With the industry moving so fast and our clients’ needs continuously changing, the type of work we produce for our clients has evolved along the way. This change has seen us diversify into new territories which has included expanding our now 19-strong account management, creative and studio teams, merging with a web development company and introducing a brand specialist to the team to offer our clients a holistic marketing approach fit for today’s world.

As we approached our milestone tenth birthday last year, we knew we wanted to give something back to those who had helped us along the way. The result? An aim of raising £10,000 for North East charities – The Sir Bobby Robson Foundation, The Rainbow Trust and Tyne Housing Association, and a celebration ball to say thanks to all our clients, suppliers, team members, family and friends who had helped us get to where we were.

By the time we got to the mid-way point in our celebratory year we had already smashed our target and raised £15,000 to split between the three charities, enabling them to continue carrying out their increasingly important work here in the North East. This money was raised through various team fundraising activities and by our clients and suppliers on the night of our ball in our various games, raffles and auction- something we’re extremely proud of.

And the good news didn’t stop there- increased client workloads and new client wins meant we were able to expand our creative team, and to round the year off we were awarded the CIM Northern Award for Best Public Sector Campaign for our work with Gateshead College on their re-brand and summer recruitment campaign projects- it’s safe to say our milestone year went off with a bang!

The success we’ve achieved over the years is the result of a lot of hard work, commitment and loyal relationships between our team, clients, suppliers and friends and last year was a celebration for them, as well as us. The types of work we produce may have changed in the past decade, but one thing has remained the same, the relationships you have with people can make or break you. If people like you, they will listen to you, but if they trust you, they’ll do business with you and that’s what matters.

It’s safe to say the past ten years have been very exciting for us as an industry and business and we’re looking forward to seeing what the coming years bring- here’s to a successful 2017!

Thanks for the first ten years x

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