MITCHELL HARRISON Managing Director' Wriggle Marketing
A local North-East lad’ his interest in technology and ‘how things work” inspired Mitchell to pursue a degree in computing at the University of Sunderland. “Digital marketing is constantly developing and changing. The way it works’ the algorithms for SEO and social media platforms change almost daily making the sector fast-paced and exciting to be a part of'” Mitchell explains.
Starting with Wriggle Marketing in 2017′ Mitchell worked his way up and has recently been promoted to MD. He notes seeing the business grow and working with clients from a wide range of backgrounds as some of the highlights of his time at Wriggle so far. Unlike the common perception of a hard-working MD’ Mitchell doesn’t start the day at 4:30am with a cold shower and bowl of rabbit food. “I am not an early riser at all’ more of a night owl so you will not see me in the office before 9:30am’ but the nature of a digital agency means that this fits well for the clients we work with and we can be more flexible.”
The digital landscape has changed for everyone in the last five years’ with social media applications expanding and businesses moving to an ‘always on’ approach to marketing. From an industry perspective’ Mitchell says; “The SEO side of marketing has changed massively. Previously you had a lot of people out there claiming they could get you listed on the first page of a Google search with limited experience hiding behind irrelevant metrics. However’ now people are more onboard with digital marketing and understand the craftsmanship that goes into getting an ROI.”
“In the past 18 months’ we have seen a surge in companies of all sizes wanting to become more digitally active. We have seen different generations using social media in different ways and brands utilising digital channels that they have never explored before’ but now know they should.”
And for those looking to get into a career in digital marketing’ Mitchell has some tips; “Hands-on experience is key. Whether you are on a digital apprenticeship or a university course’ it will prove invaluable if you can support a small local business with its digital marketing. You will be able to learn in the real world and build your portfolio. Alongside this’ make sure you understand the digital marketplace by signing up to industry newsletters and blogs. The key to success in digital marketing is staying abridge of any new launches’ changes’ and updates’ it is what makes the industry so exciting.”
