How To Help Customers Choose Your Brand Over The Competition

In a busy marketplace how do you ensure your business has a compelling enough shop window to connect with customers and make them choose you, first time and every time?

People often think that clients will spend oodles of time pondering whether you are the right company for them, when in reality it can take just a few milliseconds to decide whether they want to work with you based on the initial look, feel and tone of your brand.

It’s important that your presentation and communications are right in order to effectively demonstrate what you’re capable of, build trust from the get-go and make it easy for customers to choose your brand over others.

Here are our top tips on helping you stand out from the crowd;

1) Keep it on brand

To create a strong and memorable identity, consistency is key in making sure that every touch point of your brand looks and feels like it is from the same family. Whether it be your website, social media profile or brochure, it needs to feel like one of the same. This is where having a well-thought out and comprehensive brand identity really comes into its own.

2) Create impact

First impressions always count so create a wow factor with impactful photography, a clean simple design or a stylish finish. Beautiful paper stock or special touches such as letterpress or embossing can help to add that touch of luxe to printed materials.

3) Use captivating images

They say a picture paints a thousand words so invest in a collection of photographs unique to your business and that help tell your story.

4) Write compelling copy

So many people tell us how hard they find it to promote their business through creative copy. For us it’s about starting with ‘you’ not ‘we’, putting the customer at the centre of all content, writing from their perspective rather than your own. Look at what’s in it for them conveying the benefits and value that your product or service can bring rather than the features. It’s also important to be concise. Why use seventeen words when three will do? You may start with writing long hand but edit everything down. It will create more impact and less is often more. Bring energy and passion to what your do. Let your copy shine and your words sparkle. Lose the formal prose and instead write as you speak. This will be so much easier and your clients will love you for it.

5) Invest in good design

Many businesses will carry out their own design work but there is a lot of merit in investing in a professional to help transform your business. Every communication has the power to create rapport or undermine it; build confidence or take it away, form trust or break it down. Great design will make your clients feel valued and really enhance your offering.

6) Attention to detail …. It’s the small things that matter

It’s not just design that matters but your brand extends to the way you interact with your clients from the first contact through to the last. Take care of the small things and the way you communicate with your stakeholders and you will create much needed loyalty, referrals and repeat business over time.