Guess Who's Back, Back Again

When I began planning my return to JAM column, I looked to music for inspiration.

I thought about all the songs which in some way reference ‘comebacks’, we have Return of the Mack’ by the legendary Mark Morrison and even ‘Without Me’ by Eminem which inspired the title. These songs have had a lasting impact on the music industry and have stood the test the time. Something which I can aspire to do in the marketing and PR industry. My career with JAM started in March 2016, I worked as an intern one day a week whilst finishing off my degree in English Literature and History. Much like most people at the age of 21, I didn’t really know what I wanted to do with my life, let alone what to do when I graduated.

So, I took it upon myself to start looking for some real work experience around Newcastle, this is when I found JAM. Despite being nervous, I had never felt more welcomed into an office. The team were informative, willing to teach and wanted me to get as much out of the experience as possible. I found this amazing seeing as previous places I had completed work experience I spent more time by the kettle than doing real work. I was working on press releases, helping out on events and writing editorials that actually got published, I never knew how much I would enjoy it so I stayed with JAM as an intern for as long as I could. In September 2016, I had to stop my internship due to the demands of my other part time job. It was something out of my control, but as a true believer in fate, I thought everything happens for a reason. Fast forward one year later, a job as a Marketing and PR Assistant at JAM came up, I couldn’t believe it. My dream job at my dream company!

Of course, there was a happy ending and I did get the job. Now I am an official Jammy Dodger, part of the ultimate marketing #DreamTeam. As you can imagine, life in a marketing office is ever changing. When people told me that no day is the same I thought it was an old cliché, but there isn’t a more accurate way to describe life at JAM. We have a plethora of clients, from taxi firms to restaurants to HR consultancies and everything in between, so the work we produce for each client is entirely different. Add on top of that local and national awards, TV appearances, business anniversaries and promotions, there are never two pieces of work the same per client let alone all the clients. This fast paced and hard-working environment is exactly what motivates me and is one of the many reasons why I love my job so much.

Another reason is how amazing it feels when you create the perfect social media and marketing strategy for a client and they hit the goals they wanted to hit and they can see why investing in marketing has such a massive pay off. In fact, just as I was writing this article two of our clients; Peace and Loaf and The Blackbird Ponteland were announced as two of the three Northern runners up for Best Sunday Lunch in the Observer Food Monthly Awards 2017. An amazing accolade for both restaurants and something that wouldn’t be possible without the power of social media. JAM have some incredibly exciting things to look forward to in the near future and now I have the pleasure of keeping you all informed.