Mediaworks has recently completed a rebranding project with Esh Group to celebrate the firm's 20th anniversary. This wholesale brand refresh will help reinforce the construction leader's market position in the North East as it continues to expand its operations in Yorkshire and the Humber.
It was the first time the Group had undergone a refresh and was part of a group-wide improvement programme which included investment in technology and a redesigned digital platform. It has helped to ‘rationalise its business brands’ and develop its image to present something new to clients, local supply chains, and communities, as it continues to grow by maintaining a healthy financial position.
Mediaworks recognised that, as custodians of a family business with over 150 staff shareholders, it was important Esh retained its heritage while creating a fresh new image that personifies its forward-thinking, modern and dynamic Group.
Through strengthening the core values of the brand, Mediaworks worked closely with Esh Group to restructure its website and ensure a clear representation of the full range of construction services offered.
Darush Dodds, Esh Group’s Head of Corporate Affairs, said: “We have worked closely with Mediaworks throughout our brand refresh and relied on their team of experts during the development of our new website – we’re all very pleased with the results – delivering on time and within budget while making the whole process as seamless as possible. A great team effort all round.”
Mediaworks will also be working closely with the Group to discuss the new approach across its marketing collateral, to ensure that it stands out against competitors and offers true value to its customers in person.