Reading O'Brien and Gallagher's recently published Truth be Told (Kogan Page, 2021) has reinforced the fact that authentic marketing and communications win in this purposeful age. Every organisation has a purpose, and its purpose and credentials must be communicated consistently and effectively to all stakeholders and across all platforms, internally and externally. This requires great skill, and therefore, significant opportunities exist for good communications managers.
As well as progressive qualifications, CIPR also recognises the need for specialist communications courses. These are great for those who want to develop their career in a specific direction or wish to enhance their discipline knowledge. Let’s hear from some specialists who have studied our CIPR courses with us…
