How Can I Market My Business On Pinterest?
With Social Media being incorporated in to most marketing strategies recently, adapting the correct ones are crucial. Pinterest seems to be one of the most misunderstood platforms, where many companies fear to tread. This could be for a number of reasons, such as companies lacking visual content, irrelevant target audience or even complicated user interface. Whatever the reason, the platform should not be disregarded and should be considered as a useful marketing tool.
Pinterest marketing is popular. However, when looking at platform statistics in comparison with alternative channels, monthly users are the lowest across Social Media. Pinterest is generally the least popular channel with around 200 million actively monthly users, as opposed to Facebook with 2.23 billion, Twitter with 328 million and Instagram with 800 million. For this reason many companies don’t even consider creating an account, and for some businesses in the service sector this could be considered the correct choice. Yet, Pinterest is a Social Media with one of the biggest conversion rates for directing traffic on to a website and even generating sales.
Safe to say, Pinterest is not to be ignored in the business world, especially if you are a productbased business. In fact, using Pinterest for marketing could be one of the wisest strategic moves you make.
Users of the platform are predominantly female, dominating at around 80% of the demographic, and generally around 25-45 years old. The most popular categories being searched for are travel, food, home and beauty, so if this sounds like your ideal target audience then Pinterest is the place for you. As a visual platform, it is great to showcase exactly what you are selling with some information and a link to your website.
Each piece of content shared on Pinterest can be described and posted into relevant categories. This allows users to easily find what they are looking for and create Boards’ which are personalised to them.
One of the great things about Pinterest is that you can learn how to use it and unlike most other channels it won’t change rapidly. Thinking of Facebook and Twitter, the platforms are always trying to evolve by altering algorithms and functions. These updates are not always necessarily a good thing. Pinterest knows where it wants to be positioned in the market and therefore is dedicated to staying true to its offer.
Pinterest advertising is a great option for companies selling products, due to its high conversion rate. Users can create a business Pinterest account and schedule adverts in order to target the correct audience. An ecommerce website would benefit from setting up a Pinterest business account as one of their main Internet marketing strategies. Companies primarily selling products have the opportunity to present their items to a large audience who are interested. Limited edition offers, sales and discounts can all be shared, ultimately driving customers to visit the website and hopefully leading to a transaction. This could essentially be the most cost-effective platform for advertising with the highest ROI.
Pinterest mirrors the advantages of Social Media as a user friendly, interactive and visual platform that integrates the most popular things affiliated with Social Media marketing. Spending around 15 minutes on the platform per day is enough to keep you active, so when you next re-evaluate your Social Media strategy don’t forget to consider the benefits Pinterest could have on your company.
Do you need some assistance with your marketing? Do you need to review your strategy or do you have another marketing question we can help with? Talk to us. Email your questions anonymously to us today hello@silverbulletmarketing.co.uk or Tweet us (not so anonymously) @SilverBulletPR.
