Why people take up marketing as a career, and why being qualified helps. "Marketing is something I have always been passionate about since I first started studying it during my Post-Graduate Diploma in Management Studies".
So, what’s it all about, and why would we encourage school, college and university leavers to take it up as a career? First, it’s relevant to any sector you can think of, from gaming, food and drink, charities, local councils, transport, manufacturing, professional services, and sport – the list is much longer than this word count allows. So, it should be easy to find a job you enjoy in a sector you are interested in.
The jobs you can do include market research, design, branding, planning, advertising, digital and social media, artificial intelligence, statistics, measurement, events, sponsorship, and strategy. It can feed your creativity or your attention to detail all in one go.
Our students work for big brands like Virgin Money, Vertu Motors, Barbour, and Ubisoft, which have bases in the North East, while others are nationally and globally based. The great opportunity we have now is to work where we like and for whom we want – geography has no barriers – and our students are from all over the world.
