AMG and Karol Marketing have entered into a new contract which will see the PR company oversee Vango’s significant investment in consumer PR as the global outdoor brand seeks to strengthen its reach into mainstream media in 2017.
The new programme will see Karol Marketing represent all press relations within mainstream media and work alongside Vango’s new PR Co-ordinator Cameron Steel, who will handle specialist press in-house.
Karol Marketing’s brief will focus on developing Vango’s status as the UK’s leading camping brand through national and consumer lifestyle press, with Vango’s in-house team driving forward brand awareness with specialist outdoor titles and social media campaigns.
In representing Vango, Karol Marketing have been behind some the brand’s most creative campaigns including Vango’s collaboration with VisitScotland, the #viewfrommytent social media appeal and the “launching” of the first tent in space. This relationship is set to continue as Karol Marketing continue to work hand-in-hand with Vango’s in-house team.