Marketing Consultancy Celebrates 4th Anniversary With Two New Services

Issue 100

Washington based Riverside Marketing Solutions, who are celebrating their 4th anniversary this month, have added two new services to their portfolio as they continue to increase their client base.

Owner, Nicola Halse, originally launched the business in 2020 offering flexible marketing, sales and business development support to sole traders and SME’s and has experienced an increase in demand for her services during the last 12 months.

The flexible business model, which allows companies to take advantage of the services on a ‘no commitment’ basis is ideal for those wishing to either take their first steps into marketing or for those who want to increase their exposure but who don’t want to employ a full-time marketing manager.

Following an increase in demand, Nicola, who has over 30 years experience within the industry, has now decided to add two new services to her portfolio, LinkedIn 1-2- 1 and Marketing 1-2-1 sessions.

Commenting on the newly introduced sessions, Nicola said, “Since launching the business four years ago, not only has there been huge leaps forward in technology and the way businesses use marketing tools but the way that businesses work has also changed.

There is a lot more flexibility in the services that companies offer, businesses have to be extremely proactive and competitive in the way they market and sell their products and services, however, with the current economic climate, many businesses are reluctant to invest in a permanent marketing or business development person.

I’ve recently found myself being asked for advice by businesses who aren’t sure what marketing could look like for them and not sure where to start, but again, they don’t want to commit to a long-term contract, so for a one-off fee, I decided to introduce my two new services, 1-2-1 sessions on increasing your LinkedIn personal brand or a mini marketing strategy.

The sessions will ensure that employees and businesses are making the most of their personal brand or the mini marketing strategy will look at their social media platforms, buyer personas, tone of voice and how to improve exposure to their target markets.

When I launched the business in the first week of a national lockdown, I could never have dreamt that four years later, I would have supported so many north east companies and experienced such success. With that, have come amazing opportunities including becoming an Enterprise Advisor at Durham Sixth Form Centre, speaking with students at Durham University, taking part in marketing workshops with budding entrepreneurs and twice being shortlisted for a StartUp Award.

I’m looking forward to continuing to support businesses and young people across the north east and can’t wait to see what the future holds, here’s to the next four years!”

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