Swinburne Maddison unveils bold rebrand reflecting growth, innovation, and tradition.
Swinburne Maddison, one of the North East’s most respected full-service law firms, has unveiled a striking new brand identity-ushering in a new era for the firm while remaining firmly anchored in its values and heritage.
Following a period of rapid growth and transformation since the firm developed it’s current look in 2016-including more than doubling its headcount and significantly increasing turnover-the firm has taken the bold step of rebranding to better reflect the progressive, dynamic practice it is today.
Led by Caroline Smith, Marketing Director, with the support of Sara Stammers, Marketing Executive, and overseen by Partner Victoria Walton, the rebrand marks a pivotal moment in the firm’s history.
“We wanted our new brand to be authentic, with real depth, ensuring that it truly represents who we are today and where we are headed,” said Caroline Smith.
“When people engage with us, whether online or in our office, they should instantly recognise our expertise, professionalism, and modern approach to law.”
The rebrand process began over a year ago in collaboration with North Eastbased creative agencies. Through a series of in-depth workshops and interviews, key insights emerged about what makes Swinburne Maddison unique-not just as a law firm, but as a team of dedicated professionals passionate about helping people through often complex and sensitive legal journeys.
“Caroline and Sara have shown incredible commitment and creativity throughout this process,” said Victoria Walton.
“They worked hand-in-hand with some fantastic agencies here in the North East, ensuring that local talent played a key role in helping us evolve the brand into something that feels fresh, modern, and unmistakably Swinburne Maddison.”
The result is a sleek new identity that blends contemporary design with a timeless message: “A contemporary law firm rooted in tradition.” At its core is the new theme, that it is “Reassuring to know,” a powerful reminder of the firm’s promise to be there for its clients with clarity, confidence, and care.
From updated photography and a newly launched website to reimagined office spaces and a regional advertising campaign rolling out this summer, every element has been carefully designed to deliver a consistent, client-focused experience.
“The feedback from our internal launch has been fantastic,” said Jonathan Moreland, Managing Partner.
“The marketing team has done a brilliant job with the rebrand and new website – it reflects our history, incorporates our culture and values, and positions us for the future. This is more than just a marketing project. It’s something the whole team is proud of, and we’re excited to finally share it with the wider community.”
The new Swinburne Maddison is confident, modern, and welcoming-qualities that not only reflect where the firm is today but also where it’s heading.
With a renewed focus and a refreshed identity, the firm remains committed to delivering the same high standards of legal excellence that clients across the North East and beyond have come to rely on.
To explore the rebrand and learn more about the firm’s services, visit the new website at swinburnemaddison.co.uk