A North East communications agency has appointed a PR Director to underpin long-term growth plans.
Kate Russell has stepped into the role at Sunderland-based Narrative Integrated Communications, joining the company’s now 19 strong team of marketing and communications specialists.
With 16 years in the PR industry under her belt, Kate has previously worked for agencies in the North East, Manchester and Leeds, including Weber Shandwick, Ptarmigan and Gardiner Richardson on a range of b2b and b2c clients in the private and public sector. She has also won a series of awards for her work.
Kate will oversee the strategic development and growth of Narrative’s PR division, which delivers both traditional and digital PR campaigns for a growing portfolio of national and regional clients.
She said: “It’s an exciting time at Narrative as we continue to win new clients in a number of sectors, including education, charity, social housing and business growth. I’m looking forward to bringing my skills and experience to the team.”
Kate is the fourth new recruit to join the Narrative team following increased demand for new and existing service strands including PR, creative, advertising, digital media and marketing strategy.
Kieron Goldsborough, Managing Director of Narrative, said: “I’m delighted to welcome Kate to Narrative at this crucial point in our growth journey. She has an impressive track record in delivering first-class campaigns for clients across the full PR spectrum and in winning new business. I have no doubt that her experience and fresh insight will be a real asset to the team.”