Not because it ticks a box, wins clients, looks good or because you must.
Genuine kind action makes a difference to people, the planet, and the future.
Affecting both you and I today and tomorrow. Kind action is a conscious choice.
It’s choosing for the consequence of your actions to have a positive impact. But why?
People often ask me, why am I motivated to help businesses and citizens to take kind action?
I can’t answer in a direct fashion, but I can tell the stories that create not just one reason but a thousand reasons why. Christmas for instance, is a time for joy for many but the worst time of year for others.
And we are speeding towards Christmas, so we are in full festive kindness flow as we ramp up our kind activity to deliver our Kind Christmas Experience, delivering a stack of opportunity for businesses and people, me and you both, to be kind and make a difference.
We are delighted to announce the experience will be in collaboration with One Strawberry Lane, bringing the opportunity to be Kind at Christmas into the heart of the city.
We are super grateful to our kind sponsors, who have chosen to take kind action and help us make Christmas sparkle for those less fortunate than ourselves:
Sarah Pittendrigh –
Mentor, Coach, Author & Speaker
www.sarahpittendrigh.com
Simply Bows & Chair Covers –
Wedding & Event Suppliers
www.simplybowsandchaircovers.co.uk
Northumbrian Water Group,
www.nwl.co.uk
Robson Laidler –
Accountants & Business Advisors
www.robson-laidler.co.uk
Team Festive –
Christmas Decoration Service
www.teamfestive.com
Oak Electricals –
Domestic, Commercial & Industrial Electrical Service,
www.oakelec.co.uk
So, why? Well this is just a snippet of the stories from last years’ experience…
Izabella was born with chronic conditions and in her short life has undergone multiple surgeries. Her Mum who had previously had a small craft business and supported local causes, was studying to become a Stoma Nurse and Counsellor but due to medical complications and neglect Izabella suffered, she had to step down from her training to become a full-time carer. There is no support in society that helps those trying to help others.
Our Pay It Forward Storytime with Mrs Claus, provided a ticket for Izabella and her brother to experience the magic of Christmas kindness.
Izabella’s Mum kindly let us share her story. All children and adults are protected by Safeguarding measures during and after the event. Mum shared her gratitude on socials with this wonderful picture:
“Got a lovely message nominating Izabella to a day at the civic theatre for being a little inspiration for everything she has and still is going through. This seriously touched my heart. No one realises the strengths this girl has, the fights, the laughs, and the tears. Thank you so much Michelle Jones it seriously touched my heart that you notice how much she goes through. Means so much you don’t realise. Thank you again.”
Inclusive Choir – True Colour Theatre
There wasn’t a dry eye in the house as the wonderful choir of children and young adults with visible and non-visible disabilities performed Christmas Carols, signing, and singing.
The opportunity brought a new audience to this amazing charity, raising awareness and confidence in the group. Making performance arts accessible for all and celebrating difference is at the heart of the charity.
Christmas Giving Activity – Kenton Food Bank
On the day it was a delight to see people coming to enjoy the experience with donations of food and warm clothes. One donation was hundreds of advent calendars, meaning the food bank could add a treat in food parcels delivering Christmas spirit. The giving activity ensured giving continued beyond the event, ensuring the food bank received donations that surpassed the need over the Christmas period.
Ethical Small Business Market – Amari Wild
We sold out! Please do more events. Unrepresented small ethical business Amari Wild not only sold out but really enjoyed the experience and felt very supported. The market isn’t about ‘selling’ it’s about nurturing the businesses and charities and supporting consumers to make kind choices. Ensuring the kindness of Christmas not only protects people and planet but sustains small businesses and boosts the local authority.
If you want a slice of the kindness pie this Christmas, we still have opportunities for you and your business to get in on the kind action, contact Michelle at Kind Currency.
You have a choice, to be kind.
Why would you not!?
www.kindcurrency.co.uk