With a new lifestyle mobile app already taking hold in Newcastle and plans for an in-venue multi-platform system that looks set to transform the region's hospitality sector, the team at StreetAway© have lots to be excited about.
Since the launch of the e-commerce platform in BETA last year, strong demand for the trendy app ‘StreetAway’ has prompted the company to expand their vision far beyond that of the marketing app, already proving extremely popular with both users and advertisers.
Providing unique promotional offers across dining, health and beauty, entertainment, sports and activities, the Newcastle-based company helps users optimise their leisure time, whilst taking advantage of exclusive savings. From adventures at Escape Rooms to cookery classes at Blackfriars and relaxed dining at Dobson & Parnells, StreetAway provides something for everyone and every occasion with an up-to-the-minute snapshot of timely promotional offers all situated nearby.
Eric Guo, Founder and Managing Director, whose background is in business management, explains: Newcastle is an exciting and vibrant city with a lot to offer. It’s also one of the UK’s most densely populated cities for leisure and hospitality outlets and as such it can be difficult to keep up with new openings, events, and special offers. Students, professionals, shoppers, tourists and residents can all benefit from the convenience of a lifestyle app that provides inspiration, information and relevant deals in real-time. We also recognise that venues want to be able to market-test promotions with ease, attract new clients, transform downtime, and learn more about local customer tastes and preferences.
Recognising the need to better connect the city’s venues with its customers, and to better meet their needs, we created StreetAway. It’s a low-risk, lowcost, high-reward option that is easy to implement, gives businesses greater control over advertising, produces meaningful ROI data, and is a live channel to active buyers. With simple language, easy-tounderstand and transparent offers, StreetAway provides users with a convenient app with great ideas for new experiences, and of course, money and time savings. It’s a win-win situation.
In addition to the online service, clients also benefit from the support of the team, including Zoe Maylam, Head of Business Relations, who is driving community development. As Robert Simmons, Cofounder, whose background is in computer science, explains: We are not some faceless, far-removed organisation and this is important to us. We offer local technical support and develop business partnerships. This is fundamental to our offer and we will replicate this approach as we expand into other cities, including Glasgow, Edinburgh, Manchester and London.
We take a holistic view and our vision goes way beyond the app. As well as continual software evolution, we also plan to introduce hardware, including a smart EPOS system with inventory and staffing management that will link to our app, creating a multi-platform ecosystem and integrating processes in a way that’s not possible at present.
Along with Jackie Li, our Co-Founder, whose background is in AI and machine learning, and our Tech team in Shanghai, we’ll create a solution that employs the latest technology and transforms the way venues operate. We’re confident it will provide a step-change for the local hospitality industry by integrating front-of-house, operational systems and end-users, and producing measurable benefits by automating processes, driving efficiencies and transforming communications.
